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If you’ve been following the fashion industry, you’ve probably heard about SKIMS, the brainchild of none other than Kim Kardashian.
SKIMS recently made headlines by securing a whopping $270 million in funding, pushing its valuation to a staggering $4 billion.
What started as a venture by a reality TV star notorious for scandals and tabloid news has transformed into a bona fide empire.
So, what’s the secret sauce behind SKIMS’ meteoric rise in just four years?
- Inclusivity in Color and Size Range
One of SKIMS’ standout features is its commitment to inclusivity. The brand’s core shapewear products are available in nine different skin tones, acknowledging that the definition of “nude” varies from person to person. Whether you have a fair complexion or a deep tan, SKIMS has a shade designed just for you. SKIMS’ brand philosophy, “Solutions For Every Body,” covers a wide range of sizes from XXS to 4X, catering to consumers of different skin tones and body types. - Diverse Representation
SKIMS’ inclusivity doesn’t stop at size and color choices. It extends to the models and spokespeople the brand selects. SKIMS intentionally features both young and older models, breaking away from the industry’s traditional standards. - Emphasis on Comfort
Comfort is key. Many of us have experienced the discomfort of wearing shapewear or tight clothing all day, especially at work, to conceal those tummy bulges. SKIMS understands this pain and offers a solution. The brand’s shapewear not only shapes but is remarkably comfortable. The fabric quality is top-notch. SKIMS utilizes soft-touch silk and velvety fabrics that combine fashion and comfort. The earthy color palettes and sleek cuts embody the brand’s minimalist aesthetic. - Swift Sales Channel Decisions and Collaborations
Within just five months of its inception, SKIMS joined forces with the renowned American department store Nordstrom. This strategic partnership saw SKIMS products available in 25 Nordstrom stores and on their official website. The collaboration garnered an astonishing two billion media impressions in no time. - Infusion of Modern Elements
Kim Kardashian’s ambition was to turn shapewear…
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