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4 Signs An Influencer Might’ve Bought Instagram Followers
Think you’ve come across an influencer who buys their Instagram followers? Here are four ways to spot the fakes:
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Low Engagement Rate
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Solely Spam-like Comments
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Inactive or Empty Follower Profiles
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Inconsistent Follower Demographics & Niches
#1: Low Engagement Rate
When it comes to vetting potential influencer marketing partners, engagement is everything.
And while a low engagement rate doesn’t necessarily mean an influencer buys their Instagram followers (engagement isn’t like it was in the early 2010s), it does warrant some investigation.
Check the influencer’s likes, comments, and shares. How much does their engagement vary? How does it compare to other accounts of their size?
According to a recent report, engagement rates range from 0.95% for accounts with over 100K followers to 4.21% for accounts with fewer than 5K followers.
Use this as a loose benchmark. If their engagement is much lower, scurry over to tip #2.
FYI: Mavrck is an all-in-one influencer marketing platform trusted by brands to grow and manage their creator programs. Book a demo now.
One of the easiest ways to tell if an influencer buys Instagram followers? Check the comments!
Comment sections filled with solely generic, irrelevant, or spammy comments like emoji strings are a major red flag.
However, if you’re still on the fence, we recommend taking a peek at the commenters’ profiles (more on that, below).
CREATOR TIP: Get rid of bots and fake followers by auditing your following list and blocking accounts that post spam in your comments.
#3: Inactive or Empty Follower Profile
If you click on the profiles of those following a particular influencer and the majority are “ghost” profiles, it’s a flag that they’re fake.
Look for no posts, very few followers, and little to no activity.
Not much going on? Congrats, you’ve cracked the code.
#4: Inconsistent Follower Demographics & Niches
Some fake Instagram followers can look convincing — so it’s a good idea to dig a little deeper if you’re suspicious.
Our advice? Take a look at the bios and content (if any) of these profiles.
If a chunk of them indicate they’re from unrelated locations or have conflicting demographics (or niches), bought followers isn’t out of the question.
In conclusion: Genuine engagement and active follower profiles are must-haves for a successful influencer marketing partnership.
So, the next time you’re wow’d by an influencer’s follower count, remember the age old saying: all that glitters is not gold. ✨
ICYMI: You can plan, schedule, and publish your Instagram posts in advance with Later. Create an account today:
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