5 Tips to Grow Your Instagram Followers | Part 1 | by HypeFactory | Jul, 2023

Many people, both individuals and companies, have discovered the immense value of Instagram as a go-to platform for their social media strategies. It’s not just businesses that benefit from it; regular folks like you and me can also tap into its perks. Instagram has proven to be a powerful tool in driving website traffic, boosting earnings, and generating interest among followers. The impact has been so positive that a staggering 59% of businesses are planning to increase their investments in Instagram in 2023, as indicated by 51% of advertisers and 49% of shoppers.

If you’re feeling frustrated with the progress and engagement of your own Instagram account, take solace in knowing that you are far from alone. Whether you’re a business seeking growth or an individual looking to express yourself, Instagram is a platform that can facilitate meaningful connections. Embrace the competition as an opportunity to stand out and connect with like-minded individuals.

Well, you’re in for a treat because this article will provide expert insights and skip the basic and already known advice, such as optimizing your Instagram bio or defining your target audience.

Instead, we’ll dive deeper into the realm of effective Instagram growth strategies that go beyond the surface-level tips. We want to ensure that you receive valuable insights from industry experts who have mastered the art of building a thriving Instagram presence.

Share Your Instagram Account in Other Communications

Promoting your Instagram page is similar to promoting your website or email, and including a link to it can be just as effective. You don’t need to overcomplicate things with tracking or measuring the link’s performance. If you want to quickly gain free followers, one effective method is promoting your new account through an email blast. Additionally, don’t underestimate the power of offline resources. You can advertise your Instagram account on various physical materials such as coasters, posters, shipping labels, business cards, and even boxes. This simple and convenient strategy can help you attract more free users on Instagram to become your followers.

Create an AR Filter

In the modern world, AR technologies are rocking the digital landscape. Among them, Instagram’s AR filters stand out as a captivating and innovative way to engage with your followers. These filters utilize the power of augmented reality, bringing a new level of interactivity and creativity to the forefront.

By superimposing digital masks, animations, and additional effects onto the real world, AR filters can turn an ordinary selfie into a mesmerizing work of art. When you share your AR filter, your followers can easily discover and use it within Instagram’s gallery of reels and stories effects. However, it’s worth noting that promotional or branded filters may have certain guidelines or restrictions to comply with.

Pin Your Best Comments

Instagram has a hidden function that lets you pin up to three comments per photo or video. There are several ways how you can use this function to increase your viewers on Instagram. You can keep track of comments on your content and open up more avenues for interaction with this useful tool.

• If you need more than 2,200 characters for your caption, you can pin replies and continue the story there. This allows you to explore comprehensively, elaborate stories, which may be suitable for some accounts.
• Favorite user comments that are generating a lot of conversation should be pinned.

Use Keywords to Appear in Searches

Your Instagram handle is like your username, and it plays a crucial role in helping others find you. It’s best to use a handle that matches the username you use on other platforms. This way, people can find you more easily across different networks. Consider using your brand’s actual name or a similar variation that customers are likely to type into a search engine when looking for your brand. You have the freedom to choose a handle that’s up to 30 characters long. Just remember not to go overboard, but including the most important term in your handle can make it easier for followers to locate you.

By optimizing your Instagram handle, you increase the chances of being discovered by potential followers. So keep it simple, memorable, and aligned with your brand. This way, you’ll pave the way for more people to find and connect with you on Instagram.