7 Examples of Influencer Marketing Campaigns | by Heeray | Oct, 2023

Sprout Social, Inc. has reported on successful influencer marketing campaigns to inspire your own strategy. We’ve summarised them below:

1. Topicals ? — The skincare line hosted a trip to Bermuda, inviting 18 smaller influencers to celebrate the brand’s 3rd birthday. The influencer trip resulted in 3 million impressions and an increase in 5,000 followers across Instagram and TikTok.

2. Gymshark ?- Gymshark’s partnership team is constantly scouting for brand ambassadors to post content featuring their products. Brand ambassadors showcase products and special offers which drive direct sales.

3. Dunkin’​ ?- The well-known donut brand released a collaboration with E.L.F. BEAUTY in 2022. The unlikely duo created a buzz-worthy campaign that resonated with a broader audience.

4. La Roche-Posay USA ☀ hosted a brand activation at the US Open as their official sunscreen partner, inviting a number of influencers to try our their sunscreen products. Aligning the brand with a prestigious event maximized exposure and engagement.

5. Joybird ? collaborated with content creator Chrissa Sparkles to promote the Barbie Dreamhouse™ furniture collection. The authentic collaboration drove awareness and sales in a creative way.

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