Emerging Business Ideas in the Social Marketing Domain

Social media marketing has become an increasingly important area for businesses of all sizes, as more and more consumers turn to social media for information and engagement with brands. In this document, we’ll explore several business ideas in the social marketing domain that have the potential for future growth, along with estimated market sizes and existing players in each space.

1. Niche influencer marketing: Niche influencer marketing involves working with social media influencers who have a highly specialised following within a particular niche, such as health and wellness, fashion, or gaming. This approach can be particularly effective for businesses that operate in niche industries themselves. The influencer marketing industry is estimated to be worth around $24.1 billion in 2025, according to Business Insider Intelligence. Some existing players in the space include AspireIQ, CreatorIQ, and Influencer.co.
2. Social media data analytics for small businesses: Many small businesses struggle to effectively analyse their social media data in order to optimise their social media marketing strategies. A social media analytics platform specifically tailored to the needs of small businesses could fill this gap. The social media analytics market is projected to grow from $3.6 billion in 2020 to $15.6 billion by 2025, at a compound annual growth rate (CAGR) of 34.1%, according to MarketsandMarkets. Some existing players in the space include Hootsuite, Sprout Social, and Buffer.
3. AI-powered social media advertising: Artificial intelligence (AI) can be used to optimise social media advertising campaigns, improving targeting and increasing conversion rates. An AI-powered social media advertising platform could be particularly attractive to businesses that lack the resources to develop and implement their own AI solutions. The global AI in marketing market is projected to grow from $6.5 billion in 2020 to $40.3 billion by 2025, at a CAGR of 44.5%, according to MarketsandMarkets. Some existing players in the space include Adext, Albert, and Pattern89.
4. Virtual event marketing: With the rise of remote work and online events, virtual event marketing has become an increasingly important area for businesses. A social media platform specifically designed to promote and engage with virtual events could be a valuable tool for event organisers. The virtual events market is projected to grow from $78 billion in 2019 to $774 billion by 2030, at a CAGR of 22.3%, according to Grand View Research. Some existing players in the space include Hopin, Airmeet, and Remo.
5. Social media platform for mental health support: Social media can be a powerful tool for providing mental health support, connecting people with mental health resources, and reducing the stigma surrounding mental health issues. A social media platform specifically focused on mental health support could provide an important service to millions of people around the world. The online therapy market is projected to grow from $2.6 billion in 2019 to $6.8 billion by 2026, at a CAGR of 14.8%, according to Verified Market Research. Some existing players in the space include 7 Cups, Talkspace, and BetterHelp.
6. Social media platform for sustainable living: Sustainability has become an increasingly important issue for consumers, and businesses that prioritise sustainability are often seen as more trustworthy and socially responsible. A social media platform specifically focused on sustainable living could connect people with sustainable products and services, as well as provide a platform for discussion and education around sustainability issues. The sustainable products market is projected to grow from $11.9 billion in 2022 to $17.8 billion by 2027, at a CAGR of 7.1%, according to Research and Markets. Some existing players in the space include Loop, Ecobasa, and Greenopolis.

In conclusion, the social marketing domain offers many potential business opportunities for entrepreneurs and investors. By exploring emerging trends and identifying gaps in the market, businesses can carve out a unique niche and capitalise on the growing importance of social media in the modern business landscape.