Why is no one talking about this business calamity that’s going to kill Entrepreneurs’ Efforts in 2023? | by Email Storyteller | May, 2023

Pepperidge Farm remembers something you don’t!

Crackers, cheese, and sliced seasoned meats. Pepperidge & their snack platters always led the way with influential industry change — and they still prosper because they always remember:

1. Businesses need relatable branding to survive
2. Branding needs stories to relate to consumers for sales
3. Business owners need to be the brand to be trusted, believed in, and maintain influence

… Because consumers demand it.

Well, they at least demand a consistent face that represents your brand. Doesn’t have to be you.

So take charge. Take a page from the sausage and cracker company’s business blueprint

The Brand Growth Secrets Consumers Forced Upon Your Industry No-Ones Doing Anything About

This is How You Can Stop Losing Out and leverage the widely missed opportunity to score more loyal, repeat buyers for your business and brand.

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Brand Growth and Expert Business Positioning Wisdom. Today’s Topics.

• The consumer base has forced a universal change in purchasing patterns in every industry — a simple introduction on what to do with that data now & how it will force future brand success, get you ahead of the consumer behaviour trend and force you to grow faster even if you don’t want to.
• What does Pepperidge Farm remember that you don’t?
• These hard statistics have signalled the next row of now-relevant but soon-to-be-obsolete big businesses whose heads will lay on the proverbial chopping block
• A literary framework any business owner or hire staff member can use to attract prospects that make repeat purchases quickly. Following these steps draw a hoard of cash-rich buyers.

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First, you need a single face for your business or customers won’t recognize you. No commonality, and no customers.

Throwing caution to the wind is done so at your peril.

This goes deeper than feel-good platitudes and temporary boycotts.

Owners’ responsibilities are to systemize the business so it breathes on its own — if it needs you, you’re not doing your job. Time to rethink your strategy plan, ‘Maverick’.

Consumerism demands will push your business into a shallow grave if you don’t abide.

Remember Sears? Target in Canada? didn’t abide by consumerism demands. Now, they are ‘dead’

too bad this article wasn’t online when they needed it most…

[Source: 33 New Branding Statistics and Trends for 2023 — Exploding Topics]

It comes down to trust.

Subconsciously if you can blame one person, you’ll trust the process more.

If you regret a purchase, blaming the entire organization is too much work. You’ll never get your money back if you have to go after everyone. One person to blame is more comforting.

Logic in that doesn’t make sense? Neither do bad money-managing habits.

Yet again, 55% of Canadians are clueless about spending, saving, or investing.

Remember, these frivolous spenders, the backbone of consumerism- they now need a real face to trust and buy from, not just a logo & a business name.

Even though they [CONSUMERS] didn’t say you need to get their attention,

History tells you, you won’t get their business if you can’t get their attention. Don’t forget that.

Pepperidge Farm remembers that best — diving into facial recognition assignment. They used prominent influencers not found on the big screen, but rather, taken from the silver screen.

The down-to-earth celebrities in the re-run, after re-run on television, were chosen to be the face of certain products brand owners wanted to be as much of a household name as the celebrities found on home cooking & gardening television programming.

They knew people resonated better with people — so they needed to personalize their brand…

And now that consumer data tells us that the core consumers resonate more with the people inside the business they buy from, with homegrown influencers as opposed to big celebrities and big company names — you know what you need to do.

Assign someone internally to personalize the organic marketing. You need a personal face with an internal job title to represent the company to the masses, in order to grow, build trust, likeability, and a more “hard-core” following.

That’s easy enough to do.

But in order to get the attention of the right people on what you are doing with your branding- and with ad blockers on the rise…

42% (and climbing) of consumers use adblockers…

[source: Digital Marketing Institute]

You need a quick and efficient way to get the target consumers you want in your business. Almost half of them use ad blockers… so the effective solution is social media — blogs — newsletters

This is part of the article where I spoon-feed you simple frameworks to tell amazing brand-building stories that sell. Universally fit for any industry.

1. The Tone Setter — “Make ’em care about you”
2. Story Jokes — a million-dollar joke formula makes the best story hooks
3. The Cliff Hanger — A thirsty story only transitions can satisfy
4. A list of email storytelling secrets, the formulas that make them work and make sending emails and getting sales fun again
5. -> and the link to the Email Storytellers’ Batcave <- where all the most successful no-cost business and brand-building story manuals live.

Alright — so now that the tone is set on what to expect, let’s move into how to quickly set tones for the email marketing stories.

This works well in stories, on the phone, in a blog, and on Twitter. Even in social profile bios. I picked it up and started using it after reading a couple of Kevin Roger’s books.

[The Purpose] Tell them what to expect in an unexpected way. Fun ways to guide your reader into reading more.

[The Focus] 60 seconds to set up, hook readers better than any headline formula, and establish credibility & direction that your reader wants to follow. A.K.A. The Tone of the content.

The Formula: Ingredients for the recipe

Identity

Struggle

Discovery

Surprise

When introducing yourself in person or in writing — such as an email lead/email welcome sequence/blog, e-book, etc…

This introductory story helps you quickly establish needed background information that sets the tone for your reader, telling them what’s going to come next. But still keeping it naturally entertaining for encouraged reading.

This next bit actually references pages 25, 26, & 27 of Kevin Rogers’s book

titled The 60-Second Sales Hook.

– helping him sell $100,000,000 worth of things through the written word.

Example of usage #1 — via comedic stylings of:

Example of usage #2 — via comedic stylings of:

Onto the formula. Now that you’ve seen it used, its time to start breaking down the comedian story-styled introduction so it’s repeatable & **one particular edit** to make it marketable.

The Formula Layout.

It makes for a perfect fill-in-the-blank fast story machine with antidotal takes that allow you to create a relatable persona in a minute. An important feature in today’s gluttonous content consumption epidemic in society.

Get the point across fast, make it intriguing, or you’ll lose your moment to do so.

The formula is Plug and play but forcibly keeps it unique to you.

Remember, the Tone Setter Story Formula is:

1. Identity
2. Struggle
3. Discovery
4. Surprise

The edit for better marketing comes into play in step 4.

Surprise — you aren’t telling jokes anymore.

Instead, you are telling a transitional close to a short story that leads to an offer.

Surprise now gets replaced with Solution.

That’s the $100,000,000 edit Kevin Roger made to the framework.

1. Identity
2. Struggle
3. Discovery
4. SOLUTION

The reader now gets shown results as opposed to a surprise. And it makes for a very effective sales hook.

First off, points 1–3 quickly grabs the attention of the right audience

– the ones who are feeling or are experiencing this relatable situation you are talking about.

It builds commonality. They feel you because you felt what they are or have gone through.

They see who you were, the thing you discovered that conquered your problems, and how you are now after using the thing that helped you become the person/business owner/etc.. that they want to emulate.

Your Tone Setter Story drew them in. Captivated them in a handful of words, and with a single edit, the readers are now wanting the solution you mentioned so they can achieve whatever that promise may be.

Here’s Kevin Roger’s exact example he uses for himself:

I’ll give you another example, using myself as the example.

I’m Email Storyteller, I spent half a decade regretting the sale of my SAAS business until I discovered a content curation method that predicts the level of success for any new marketing campaign before it gets written. Now, I run one of the most in-demand newsletters online, only since starting and selling multiple other digital businesses using this predictable business-building framework.

See how powerful that is? Kevin Roger has finessed a fine sales hook using a simple Joke formula.

And I’ve finessed the ability to predict future marketing outcomes by adding the results from 3 content data points to storytelling formulas. Now I get 0.70 cent high-quality email list subscribers and $0.99 conversions costs on my software products when I send Traffic through Google Search Ads.

And here’s a tip learned through experience.

1. Use Kevin Rogers’s story joke framework effectively — you’ll never have a problem attracting customers.
2. Determine which 3 content data metrics to use and how to combine the results with storytelling frameworks, you’ll never have a problem where you don’t have enough sales.

In the coming weeks — that’s what we are going to discuss. Touching on the why, what, and how and then showing you how to build better brands faster.

That’s when I start to introduce you to the remaining three FOUR topics we didn’t cover today.

1. The Cliff Hanger — A thirsty story only transitions can satisfy
2. 3 written content data points that tell you how to grow your business so it looks like an overnight success.
3. A list of email storytelling secrets, the formulas that make them work and make sending emails and getting sales fun again
4. -> and the link to the Email Storytellers’ Batcave <- where all the most successful no-cost business and brand-building story manuals live.

I’ll stop by your inbox again, twice a week. And when I do, we’ll pick up where we left off.

Until then, Email Storyteller.

P.S. → If you like these tips — get them in compact short form, straight to your inbox and grow a better brand faster by reading a few hundred actionable words, twice a week. Sign up for The Brand Builders Guide Newsletter here → The BRAND BUILDERS GUIDE — UNCONVENTIONAL WISDOM FOR FAST BRAND GROWTH