Enhance Your Web3 Influencer Marketing Strategy: 7 Valuable Insights for Maximizing ROI | by Morfyus | Jun, 2023

Maximize ROI on Your Web3 Influencer Marketing Campaign

Influencer marketing has proven to be an effective strategy for minimizing customer acquisition costs and increasing brand awareness when done right. However, in the current bear market, finding and managing the right influencers has become a growing challenge, resulting in reduced ROI due to lowered engagement. Despite these challenges, there are compelling reasons why you should continue with influencer marketing. Let’s explore seven key insights that can significantly improve your Web3 influencer marketing strategy and campaigns and make them a credible choice once again. Read on to learn more about how to improve your marketing ROI with influencers.

1. Go with the right pack
Onboard influencers whose audience aligns with your project. If you have an NFT card game, look for influencers who have promoted similar games like Splinterlands. For metaverse projects, seek out influencers who have run campaigns for Sandbox and Decentraland. This ensures that your promotion reaches the right audience and prevents budget wastage.

2. Launch before the event
Ideally, start your influencer campaign at least 2–4 weeks before the key event. This allows you to warm up your target audience, familiarize them with your project, integrate them into your community, and create anticipation. Building this buzz can make a significanht difference when the event finally occurs.

3. Amplify your Call to Action
Extensive studies have shown that users need to be exposed to promotional materials at least 5–7 times to generate a strong response. To achieve this optimal exposure, aim for a minimum of 4 content pieces or more per influencer per month.

4. Focus on one region at a time
To achieve the previous insight, consider hiring more influencers in one region rather than spreading your efforts thinly. Launch your first campaign in the region that best aligns with your goals. This allows you to test content efficiency, fine-tune events, gather preliminary feedback, and iterate based on the data. Once you achieve satisfactory results in the first region, you can expand to other suitable regions.

5. Campaign duration matters
Longer campaign durations deliver significant benefits. Historical data shows that 3-month campaigns can provide up to 75% more users per month compared to 1-month campaigns. They also lower the Cost-per-Action (CPA) and provide more accurate insights. Longer campaigns allow for better optimization and targeting, resulting in cost-effective results.

6. Influencer pricing discounts
Influencers often offer reduced rates for longer campaign duration’s. On average, influencers charge up to 10% less for 3+ month campaigns and up to 30% less for 6+ month campaigns. Capitalize on these opportunities to optimize your campaign budget effectively.

7. Lower Cost-per-Action (CPA) with longer campaigns
As campaign duration increases, the Cost-per-Action tends to decrease. Longer campaigns provide more time for optimization and targeting, leading to a more favorable CPA. Utilize extended campaigns to achieve cost-effective results.

To maximize ROI, start with an influencer campaign that includes onboarding the right influencers, launching before the key event, running a campaign for at least 3 months, focusing on one specific region, and amplifying a clear Call to Action.

For example, if you have a PvP game launching publicly in one month, start warming up your potential audience at least two weeks before. Onboard the right influencers 1–2 months in advance. Focus your efforts and budget allocation on one region, such as Southeast Asia or Latin America, where there is a larger audience of cost-effective players. Allocate 3–6 months for the initial game-meets-market steps. Track important metrics and analyze monthly reports to make necessary adjustments. Keep in mind that the first month’s report might be the most expensive and less productive compared to subsequent months.

Final Thoughts
By effectively leveraging the reach, credibility, and expertise of influencers, Web3 projects have the opportunity to connect with targeted audiences, foster community growth, build trust, encourage user engagement, and achieve viral growth. Integrating the valuable influencer marketing insights mentioned above into your Web3 project’s promotional efforts can unlock immense potential, leading to heightened awareness, increased adoption, and success in the decentralized era.

If you have any questions or would like to launch your next impactful Web3 influencer marketing strategy and campaign with us, please don’t hesitate to reach out! We’re here to assist you in achieving your goals and maximize your marketing ROI.

About Morfyus
Morfyus is more than just a Web3 ecosystem — we’re a community of innovators, creators, and entrepreneurs working together to democratize talent monetization and unlock scalable solutions for businesses. From complex challenges to limitless possibilities, Morfyus is your go-to resource for Web3 success.

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