Is Investing in Influencer Marketing Worth it for Small Businesses? | by Mohd Hammad Yousuf | Jun, 2023

Since the dawn of commerce, businesses have relied on the power of endorsements to drive sales. From ancient Roman gladiators promoting olive oil to modern-day celebrities endorsing luxury brands, the influence of these figures has shaped consumer behavior. Today, businesses are harnessing the digital realm to tap into this age-old concept through influencer marketing.