How To Write a Social Media Manager Resume & Cover Letter in 2023

How To Write a Social Media Manager Resume & Cover Letter in 2023

Ready to knock your applications out of the park? 

Here are our top six tips to create an engaging social media manager resume and cover letter: 

1. Quantify Your Accomplishments

2. Use Strong Action Verbs 

3. Stick To One Page

4. Write for ATS 

5. ​​Know Your Audience

6. Use Later’s Free Templates

Tip #1: Quantify Your Accomplishments 

When it comes to your social media resume and cover letter — numbers are friends, not foe. 

Transformed a company’s social strategy in one quarter? Boosted leads by 200% in six weeks? Gained 20K LinkedIn followers in just eight months? Make it known!

Getting specific with numbers is the ultimate way to demonstrate your impact and expertise.

For example: 

• Instead of: “Managed [company]’s Instagram following.” 

• Try: “Grew [company]’s Instagram following by 150%, maintaining an engagement rate of 10% in 8 months.”

Just listen to how creator and career coach Erin McGoff turns mundane resume bullet points into professional poetry: 

The takeaway? Make use of numbers and watch your job offers multiply. 

FYI: Later is trusted by over 7M social media managers, brands, and creators to schedule and manage their social media content — saving them tons of time. Crush it in your new role and sign up for free today.

Tip #2: Use Strong Action Verbs

When it comes to your resume and cover letter, strong action verbs will help drive your application home. 

Avoid passive fluff like “responsible for” and “duties include.”

Instead, opt for captivating action verbs like “achieved,” “led,” and “executed” to juice up your application and position yourself as the perfect candidate.

For example:

• Instead of: “Responsible for leading [company]’s social media team.” 

• Try: “Led a team of 3 in the strategy, development, and execution of organic social media campaigns.”

PRO TIP: Equip yourself with Later’s ultimate content creation guide to crush it in your new role from the jump: The Ultimate Guide to Content Creation.

Tip #3: Stick To One Page

One of the quickest ways to get your application tossed in the “no” pile is by exceeding the unspoken one-page limit. 

Aka, your resume and cover letter should ideally each be one page max. 

Why? A snappy one-pager is easier to digest — upping your chances of receiving a call back. 

TIP: Use a two-column format like Later’s resume template to make the most use of your space. 

Tip #4: Write Your Resume for ATS 

ATS stands for “applicant tracking system” — a computer software program that scans resumes for specific keywords and qualifications.

This means that without an ATS-friendly resume, a glowing applicant like yourself can get overlooked. 

To beat the bots and have your application seen, keep these ATS-friendly tips in mind: 

• Include relevant skills from the job posting in your resume

• Use simple, clear language 

• Stick to a commonly used font like Arial or Calibri 

• Submit your resume as a Word document or PDF 

NOTE: ATS doesn’t process cover letters — an even better reason to write one and let your personality shine. 

Tip #5: ​​Know Your Audience

In addition to ATS, an all-star social media manager resume and cover letter tip is to know your audience. 

In other words: Match the energy of the job description. 

If the posting includes fun, colorful language, use it as an opportunity to do the same in your cover letter.

Bonus: This can also give you a glimpse of the company’s marketing team and whether or not you’d be a good fit. Win-win. 

Tip #6: Use Later’s Free Templates

Not so hot take: The job hunt can become a full-time job within itself.

A massive way to ease the process?

Resume and cover letter templates that are easily customizable for each new application.

With Later’s social media manager resume template and cover letter template you can: 

• Save time during the application process

• Easily plug in your skills and experience 

• Leverage pre-written sections specifically tailored for social media managers

• Make a glowing first impression and stand out from the crowd

• Score the social media job of your dreams ?

Good luck!

Streamline your future social media manager to-do list with Later’s social media marketing tools. Plan, manage, and analyze your social posts — find your perfect plan today.