How to use TikTok for Influencer marketing? Best jaw-dropping TikTok marketing examples by the US brands | by Flytant | Jul, 2023

TikTok has emerged as one of the most popular social media platforms for influencer marketing. With over 100 million monthly active users in the United States, TikTok provides an opportunity for brands to reach a large and engaged audience. In this article, we will explore how to use TikTok for influencer marketing, with examples and tips for success.

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1. Identify the Right Influencers

The first step in using TikTok for influencer marketing is to identify the right influencers. Look for influencers whose content aligns with your brand’s values and messaging. Check their engagement rates, number of followers, and average views per post. Ideally, you want to work with influencers who have a large and engaged following, but who also fit within your budget.

For example, e.l.f. Cosmetics partnered with popular TikTok influencer Charli D’Amelio to promote their makeup products. Charli has over 125 million followers on TikTok and is known for her dance and lip-sync videos. The campaign was a huge success, generating over 5 billion views and increasing e.l.f. Cosmetics’ sales by 60%.

2. Collaborate with Influencers

Once you have identified the right influencers, the next step is to collaborate with them. This can involve creating sponsored content, running a sponsored hashtag campaign, or hosting a branded challenge. Work with the influencer to come up with a creative and engaging campaign that resonates with their audience and aligns with your brand’s messaging.

For example, Chipotle partnered with popular TikTok influencer David Dobrik to launch the #ChipotleLidFlip challenge. The challenge involved flipping a Chipotle lid and catching it on a burrito bowl. The campaign was a huge success, generating over 110,000 user-generated videos and increasing Chipotle’s sales by 13%.

3. Create Engaging Content

TikTok is all about creating engaging and entertaining content, and influencer marketing is no exception. Work with the influencer to create content that is authentic and engaging, and that resonates with their audience. This could involve showcasing your product in a unique and creative way, or creating a fun and engaging challenge that encourages user participation.

For example, Fenty Beauty partnered with popular TikTok influencer Brittany Broski to promote their makeup products. Brittany created a series of videos showcasing different Fenty Beauty products, and incorporating her signature humor and creativity. The campaign was a huge success, generating over 20 million views and increasing Fenty Beauty’s sales.

4. Leverage TikTok’s Features

TikTok offers a range of features that can be leveraged for influencer marketing. This includes filters, effects, and text overlays, which can be used to create visually appealing and engaging content. Additionally, TikTok’s music integration can be used to create a unique and memorable brand experience.

For example, McDonald’s partnered with popular TikTok influencer Addison Rae to launch the #HereForRMHC challenge. The challenge involved creating a video using the song “You’re a Big Deal” and showcasing how McDonald’s is supporting Ronald McDonald House Charities. The campaign was a huge success, generating over 3.3 billion views and increasing McDonald’s donations to the charity.

5. Measure Results

Finally, it’s important to measure the results of your influencer marketing campaign on TikTok. This can involve tracking engagement rates, views, and conversions. Use this data to refine your approach and optimize future campaigns for success.

For example, Gymshark partnered with popular TikTok influencer Demi Bagby to promote their fitness products. The campaign generated over 3 million views and increased Gymshark’s sales by 20%. By measuring the results of the campaign, Gymshark was able to refine their approach and optimize future influencer marketing campaigns for even greater success.

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Conclusion

In conclusion, TikTok is a powerful platform for influencer marketing. By identifying the right influencers, collaborating on engaging content, leveraging TikTok’s features, and measuring results, brands can reach a large and engaged audience and generate significant results.

As TikTok continues to grow in popularity, it’s important for brands to embrace the platform and incorporate it into their marketing strategies. With the right approach, TikTok influencer marketing can be a highly effective way to reach a younger and more diverse audience, build brand awareness, and drive sales.