Find the right influencers. In today’s digital age, the power of… | by Nick Pain | Aug, 2023

In today’s digital age, the power of influencer marketing in the gaming industry cannot be overstated. With the right influencer, your game can reach audiences you never thought possible, skyrocketing downloads and engagement. But how do you find the perfect influencer match for your game? Enter Game on Loop.

Before diving into the ‘how’, let’s understand the ‘why’. Influencers, especially those in the gaming niche, have a dedicated audience that trusts their opinions. A positive review or gameplay session from a respected influencer can drive significant traffic and interest to your game. It’s word-of-mouth marketing at serious scale.

1. Genre Compatibility: Ensure the influencer’s gaming style aligns with your game. An influencer known for strategy games might not be the best fit for a fast-paced shooter.
2. Audience Demographics: Understand the influencer’s audience. Are they the same age group or region you’re targeting?
3. Engagement Over Numbers: Don’t just look at follower count. An influencer with a smaller, more engaged audience can often drive better results than one with a larger but passive following.

Game on Loop, with its vast network of content creators, acts as a bridge between game developers, brands and the perfect influencer match.

• Diverse Network: With Game on Loop, you have access to a wide range of influencers, from those who cater to indie games to those who specialize in mainstream titles.
• Analytics at Your Fingertips: Loop provides detailed analytics, helping you understand which influencers are driving the most traffic and engagement to your game.
• Collaboration Made Easy: Loop is designed for seamless collaborations. From initial contact to finalizing details, everything is streamlined.

Influencer marketing, when done right, can be a game-changer (pun intended). As a game developer, your focus should be on creating an amazing game. Let Game on Loop handle the influencer partnerships, ensuring your game gets the spotlight it deserves.

For game developers looking to leverage the power of influencer marketing, Game on Loop is your trusted partner. Dive into a world of opportunities and watch your game soar to new heights.