10 ChatGPT prompts to analyse TOP LINKEDIN or TWITTER INFLUENCER profiles | by Kanika B K | Aug, 2023

Justin Welsh, Gary Vee, Ray Dalio, and Akshat Srivastava these all are one of the TOP VOICES of LinkedIn. All of them have worked so hard to build their profile and their each and every post is a value additon.

If you are just getting started with Content Creation journey, I would strongly suggest you to make a list of Top voices of your industry, search their platform and so a deep dive analysis of their profile. This will help you in many ways. You can learn about –

Profile Building

Content Structure

Tone type

Defining Style

CTAs and a lot more.

Hey guys, this is Kanika, your passive income coach and today I am going to share 10 ChatGPT prompts to analyse TOP LINKEDIN or TWITTER INFLUENCER profiles, so that when you start you creator journey, it will become much more easier for you to understand your audience.

STEP 1 — FIND OUT THE NICHE AND THE INFLUENCER

Before you begin to analyze a LinkedIn influencer’s profile, you must first identify their niche and understand who the influencer is. Here’s how to approach this crucial first step:

• Determine the Industry or Field: Start by pinpointing the industry or field you want to explore. It could be technology, marketing, health, finance, etc. Knowing the niche will guide your search towards influencers who are relevant to that specific area.
• Identify Key Influencers: Within the chosen niche, look for individuals who are recognized as thought leaders or have a substantial following. You can use LinkedIn’s search features, explore popular content in the niche, or use specialized tools to identify influencers.

PROMPT —

Generate a detailed list of popular niche categories in the influencer marketing space, along with examples of influencers in each category

Let’s call the influencer “X”

Step 2: Analyze Content Strategy

After identifying the niche and the influencer in Step 1, the next critical step is to analyze the influencer’s content strategy on LinkedIn or Twitter. Understanding how and what content is being shared provides insights into the influencer’s approach to engaging with their audience, building their brand, and positioning themselves within the industry. Here’s how you can undertake this analysis:

• Evaluate Content Types: Examine the variety of content that the influencer is sharing. This may include blog posts, videos, images, infographics, podcasts, or shared articles. Notice how each type serves a particular purpose in engaging the audience.
• Assess Posting Frequency and Consistency: Look at how often the he or she posts and whether there’s a consistent schedule. Regular and consistent posting often leads to better engagement and a more committed following
• Identify Key Themes and Topics: What subjects does the influencer consistently discuss? Identifying these central themes will give you an understanding of what resonates with their audience and what the influencer is passionate about.

PROMPT —

Analyze the content strategy of the top AI influencer ‘X’. Include the type of content they publish, the frequency of posting, and the themes they cover in their content

Step 3: Uncover Engagement Techniques

Engagement is at the heart of a successful influencer’s strategy. The way an influencer interacts with their audience, the methods they employ to encourage participation, and the techniques they use to foster community are vital in creating a loyal and active following.

PROMPT —

Provide examples of engaging captions used by influencer ‘X’. Identify the tone, style, and call-to-action phrases they frequently use

Step 4: Break Down Post Frequency & Timing

In the analysis of an influencer’s profile, understanding the frequency and timing of posts is essential.

Understand that it’s not just about what content is shared, but also when and how often. Strategic posting can play a significant role in maximizing visibility and engagement.

PROMPT —

Based on data, what is the optimal frequency and timing of posts for maximum engagement on LinkedIn(or Twitter)? Provide information for different weekdays and times

Step 5: Spotlight on Collaboration

Here is how you can get started with Step no.5

• Identify Collaboration Partners: Look at who the influencer is collaborating with. Are they other influencers, brands, organizations, or even followers? Identifying the partners gives insight into the influencer’s network and affiliations.
• Assess Types of Collaboration: Evaluate the various forms of collaboration, such as guest posts, joint webinarr or shared campaigns. Different types serve different purposes and audiences.
• Collaborative Content: Delve into the content that arises from collaboration. Is it innovative, complementary to the influencer’s existing content, or something entirely new? Understanding this can reveal the goals and outcomes of collaboration.
• Cross-Promotion: Observe how the influencer and their partners promote each other. Cross-promotion can extend reach and expose both parties to new audiences.

PROMPT —

List the brands that influencer ‘X’ has collaborated with. Assess how these collaborations have impacted their reach, engagement, and content style

Step 6: Understanding HASHTAGS

Hashtags are more than mere symbols on social media; they are vital tools in content discovery, trend tracking, and audience engagement. In Step 6 of analyzing a top LinkedIn influencer’s profile, the attention turns to the use of hashtags, a seemingly small but pivotal element. Here’s how to hash it out with hashtags:

• Identify Key Hashtags: Determine the primary hashtags the influencer consistently uses. These tags often align with their niche, values, or main content themes, helping categorize their posts.
• Analyze Hashtag Relevance: Assess how relevant each hashtag is to the content of the post. The use of highly relevant hashtags can improve the chances of reaching the right audience.
• Examine Trending Hashtags: Observe how the influencer leverages trending hashtags. Engaging with current trends can enhance visibility and align the influencer with popular conversations.
• Evaluate Custom Hashtags: Look for any unique or custom hashtags created by the influencer. These can be related to specific campaigns, brands, or personal branding, fostering a sense of community and distinct identity.

PROMPT —

Identify and provide examples of commonly used hashtags by influencer ‘X’. Analyze how these hashtags relate to their content themes and engagement rates

STEP 7 — Measure Audience Response

• Analyze Engagement Metrics: Look at likes, comments, shares, and other engagement indicators. These immediate reactions provide a snapshot of how the content resonates with the audience.
• Evaluate Audience Feedback: Read through comments and direct messages to gain qualitative insights into what followers think and feel about the content. This feedback often contains valuable suggestions and criticisms.

PROMPT —

Analyze the audience response to influencer ‘X’s’ most successful and least successful posts. Identify the factors (like content type, timing, captions) that might have influenced the engagement

Step no 8. — Personal Branding Scan

Personal branding is a critical aspect of building a recognizable and influential presence, especially in the digital landscape. It’s what sets you apart from others and defines how people perceive you.

A Personal Branding Scan is a comprehensive evaluation of your personal brand’s current state, including its effectiveness, consistency, alignment with goals, and impact on your target audience.

PROMPT —

Describe the personal branding style of influencer ‘X’. Include an analysis of their tone, visuals, storytelling techniques, and how they differentiate themselves from other influencers in the same niche

Step 9: Delve into their Journey

Try and understand the creator’s journey deeply –

• Identify the Starting Point: What were their initial interests, industries, or niches? Understanding where they began can shed light on their evolution and how they found their unique place in the influencing landscape.
• Trace Their Career Path: Examine their professional trajectory, including roles, collaborations, projects, and successes. Look for patterns, turning points, or strategic moves that fueled their growth.
• Analyze Their Content Evolution: Review how their content has changed over time. What topics did they start with? How has their style, focus, or medium evolved? Understanding these shifts can reveal how they adapt to trends, audience needs, or personal growth.
• Explore Personal Branding Development: Look at how their personal brand has been crafted and evolved. This includes visual branding, voice, messaging, and alignment with personal and professional values.

PROMPT —

Generate a timeline showcasing the evolution of influencer ‘X’s’ content strategy. Highlight their major shifts in content, engagement strategies, and audience growth over time.

Step 10: Assess Their Overall Social Media Footprint

Here’s how to conduct this assessment:

• Identify All Active Platforms: Make a list of all the social media platforms where the influencer has an active presence. This can include LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, and others.
• Cross-Platform Consistency: Evaluate how consistent their branding, messaging, visuals, and tone are across different platforms. Consistency strengthens brand recognition and trust.
• Content Strategy: Examine how they tailor their content for different platforms while maintaining brand cohesiveness. Different platforms have varied audience behaviors and expectations, so understanding how they navigate this can be instructive.
• Assess Engagement Levels: Look at engagement metrics across platforms, including likes, comments, shares, and followers. Analyze how engagement varies between platforms and what might drive those differences.

PROMPT –

Assess the cross-platform social media presence of influencer ‘X’. Identify similarities and differences in their content and engagement strategies across LinkedIn, Instagram, Twitter, etc.

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I hope you find this article helpful.

? If you also want to build a sustainable Passive Income Stream, join me for a personalised 1:1 call, and we’ll find the perfect roadmap for you.

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