The TikTok Creator Marketplace: A Deep Dive for Brands Looking to Advertise in 2023 and Beyond | by Hobie Cunningham | Aug, 2023

The TikTok Creator Marketplace: A Deep Dive for Brands Looking to Advertise in 2023 and Beyond

With over 1 billion monthly active users, TikTok has quickly become one of the most popular and influential social media platforms. For brands, TikTok presents a huge opportunity to reach a massive, engaged audience, especially among the coveted Gen Z demographic.

One of the most effective ways for brands to leverage TikTok is through sponsoring creators on the TikTok Creator Marketplace. This platform allows brands to connect directly with TikTok creators to sponsor branded content.

In this comprehensive guide, we’ll take an in-depth look at everything brands need to know about the TikTok Creator Marketplace, including:

• What is the TikTok Creator Marketplace and how it works
• Benefits for brands advertising on the Marketplace
• How to create a powerful Marketplace profile
• Tips for finding and vetting the right creators
• Creative best practices for TikTok campaigns
• Predicted Marketplace growth and ad revenue opportunities
• Marketplace advertising case studies and examples

Let’s dive in!

What is the TikTok Creator Marketplace?

The TikTok Creator Marketplace is the platform’s official connecting point that enables brands to partner with creators directly to sponsor branded content.

It was launched in 2020 as TikTok For Business and recently rebranded to better convey the core functionality — fostering collaboration between brands and creators.

The Marketplace has effectively democratized influencer marketing on TikTok. It provides an easy way for brands of any size to work with creators that align with their niche, audience, and content style.

Prior to the Marketplace, brands had to identify and reach out to creators manually, which…