Mastering Influencer Marketing Email Pitches: 6 Essential Dos and Don’ts | by Kiwi Peng | Sep, 2023

1. Avoid Starting With “Who You Are” and “What You Want”: Starting your pitch focused on yourself can feel spammy or pushy. While it’s essential to introduce yourself, keep it brief. Shift focus to the influencer, presenting what you offer them.

Remember, genuine engagement begins when the influencer sees value in your proposal (meaning: it has to be about them, not you!)

➩ Prioritize using pronouns like “you,” and reference the creator’s name, social media handle, and related content links/titles.

2. Eschew Long, Wordy Emails: A high-quality pitch is concise yet informative. The initial pitch is simply asking permission for further conversation. Be polite, respectful, and engaging, without overwhelming.

The goal isn’t to close the deal in one email, but to pique interest for future discussions. Keep the nitty-gritty for round two.

➩ Limit your initial email pitch to approximately 150 words.

3. Don’t Lose Sight of Concrete Points: Maintaining conciseness in your message should not result in vague or idealistic sentences. Professional content creators value realistic, actionable pitches over overblown promises. To put it simply, keep it real and avoid sounding like a snake oil salesman.

➩ Bad example: “Our brand will revolutionize your online presence, skyrocketing your followers to unimaginable numbers, guaranteeing untold fame and fortune.” Instead, offer specific data, achievable goals, and concrete benefits.