Either way, an NPC, or a non-playable character, is a term used to describe any player in a video game that a player can’t control. On social media, the NPC realm is one in which people essentially role-play as these non-playable characters by executing a series of pre-made, repetitive actions that are prompted by payments from viewers.
When Pinkydoll went viral, this was many Black people’s first glimpse of the realm. Many people leaped at the chance to criticize her and her content, only to find out it’s one of the most lucrative sectors on the internet, and Pinkydoll is the queen.
Here is another look at some of her content:
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