Top 3 Strategies For Influencer Marketing | by Naomi Ndukwe | Sep, 2023

Top 3 Strategies For Influencer Marketing

Have you ever wondered why celebrities like Cardi B, and Khloe Kardashian promote Fashion Nova products?

In 1931, Coca-Cola used a shiny red and yellow image of Santa Claus to advertise its beverage, and since then, companies have developed creative marketing methods. This method involves leveraging an individual to boost sales and internet visibility. It is called influencer marketing today.

Today, companies like Fashion Nova, Coca-Cola, and Louis Vuitton use brand ambassadors, sponsored content, and guest blogging in influencer marketing. Does applying these three tactics prove successful?

For one thing, marketing has changed over the past three years. This change requires advanced marketing schemes like brand ambassadorship.

A Brand Ambassador is the most effective influencer marketing technique. For example, Louis Vuitton partnered with BTS J-Hope as an ambassador. His role includes promoting the company’s images, videos, tweets, and articles. Does this method of influencer marketing matter?

Brands today employ this strategy because many individuals prefer to buy a product after a recommendation from an influencer. Partnering with a well-known ambassador increases consumer trust, sales, and online visibility. On the other hand, the ambassador earns money, educates the audience, and rises in popularity.

A company seeking a brand ambassador must make sure the candidate has a positive influence on prior brands. Companies today employ ambassadors with a significant organic following on sites like Instagram, TikTok, YouTube, and Facebook.

Entrepreneurs believe that AI offers greater personalization, authenticity, and availability, thus, it will replace brand ambassadors. But, the question remains: Can AI effectively convey the brand’s emotions to clients?

The second strategy that brands use for influencer marketing today is sponsored content.

Through marketing campaigns and influencers, sponsored content has repeatedly confirmed its ability to increase traffic. Companies like Amazon spent over $13.5 billion in 2022 on sponsored marketing campaigns for their products. Does this influencer marketing strategy work?

Spending on sponsored advertisements topped $230 billion in 2022, resulting in a 1.21% click-through rate. A record shows that Facebook and Instagram generate the highest engagements from marketing campaigns.

In addition to marketing campaigns, brands pay influencers to produce promotional content that adheres to their standards. Influencers promote brands through websites, blogs, and social media platforms like Instagram. Still, there is a question bothering brands when choosing brand influencers.

Brand ambassadors work for a company for an extended period than sponsored influencers. Most contract agreements between a company and an ambassador often last for a few years, while those with influencers, a few days or hours. Although, not all brand influencers are ambassadors, all brand ambassadors are influencers.

Finally, the last strategy winning in influencer marketing is guest blogging. This part of influencer marketing provides unique strategies like influencer blogging and SEO blogging.

Today, 20% of bloggers prefer to promote their articles before they post. Influencers and brands work together to promote the brand through blog articles. Blog posts strengthen the company’s authority and reputation, which increases sales.

The second application of guest blogging is through expert SEO writing. Brands hire SEO experts to write content for their websites. The blog article uses hyperlinks to connect to other reliable websites and increases the authority of the brand’s website.

Leading bloggers Neil Patel, Jeff Bullas, Mark Traphagen, Tony Right, Jenny Halasz, and others have all used this scheme.

The advantages include an increase in sales, popularity, and domain authority for the brand. Sites like WordPress, Blogger.com, and others are common in this type of influencer marketing. Mind-blowing statistics reveal that every month, over 409 million individuals visit WordPress-powered websites.

• Aim to publish high-quality content on the company blog.
• Brands are advised to collaborate with influencers with a good reputation
• When using the SEO method, brands must link reputable companies related to their industry.

Is influencer marketing worth the effort?

Influencer marketing offers a lot of potential for the marketing sector. Today, brands use brand ambassadors, sponsored content, and guest blogging to promote their growth. What is the outcome?

Brands recorded increased sales, popularity, and customer trust.

Influencer marketing may involve advanced technology and more widespread internet accessibility in the future. Companies may start to use micro-influencers in a variety of promotion strategies. Influencers and content creators will share improved quality of content across various channels using advanced tools.

Is influencer marketing worth the effort? Definitely!