A Brand’s Sharpening in the Digital World | by Oguz Kose | Sep, 2023

Digital marketing and e-commerce are two of the most significant business models of the 21st Century. However, the initial process can be challenging for many newly established brands in these areas. Achieving high conversions and brand awareness sometimes requires years of effort and strategic steps. Yet, rare brands in the industry, like Ekrumoda, managed to overcome this process quickly. So, what were the secrets behind Ekrumoda’s success?

The importance of digital marketing today is an indisputable fact. However, if you are operating as a new brand in this area, you will face many challenges. Customers’ doubts about an unknown brand can be the biggest obstacle to purchasing. One of the most effective methods for new brands to stand out in digital marketing is to use influencer collaborations effectively.

Being new can make a brand perceived as a risk by potential customers. Questions like “Is this brand reliable?”, “Are their products genuinely good quality?” or “Who else chooses this brand?” can bother customers. However, influencer collaborations offer an excellent solution to overcome these issues. Working with the right and effective influencers increases brand awareness and instills trust in potential customers.

Brands might confuse follower count with influence. However, the real issue is not how many people you reach but how effective you are on the audience you get. This is where influencer collaborations come into play. The right influencers can best convey your brand’s values and benefits to their followers. This way, you can reach your brand’s target audience more accurately and effectively.

Ekrumoda’s story is one of the best examples of how critical influencer collaborations can be for new brands. When planning its digital marketing strategies, Ekrumoda chose to work with influencers to instill trust in customers. As a result, they increased brand awareness quickly and instilled belief in potential customers.

E-commerce is one of the most significant opportunities provided by the digital world. However, the competition in this field is quite intense, and to stay afloat as a new brand, you need the right strategies. Ekrumoda’s success in e-commerce offers valuable insights into how to determine these strategies.

Ekrumoda had previously entered the e-commerce industry but needed help to succeed. However, this was not the brand’s end; it was seen as an opportunity for a fresh start. When Ekrumoda decided to re-enter the industry, they continued their journey by working with expert names and taking strategic steps. These proper steps were crucial for the brand to stand out in e-commerce.

The success of an e-commerce site is broader than just the products offered or pricing. With an effective organizational structure and robust infrastructure, achieving sustainable success is nearly possible. A significant part of Ekrumoda’s success is due to the impeccable establishment of this infrastructure and organization. This ensured customers had a seamless and problem-free shopping experience.

In e-commerce, customer satisfaction is paramount. Ekrumoda constantly listened to feedback, conducted analyses, and updated its strategies to serve its customers better. This customer-centric approach allowed the brand to establish a loyal customer base quickly.

Standing out in digital marketing and e-commerce is possible with the right strategies and a customer-centric approach. Ekrumoda’s success story offers valuable lessons on staying afloat and becoming a leader for new and existing brands in these two areas. Those seeking professional support can contact us to benefit from our expertise and experience.