“I Will Make You Fishers of Men”: A Modern Exegesis on Online Influence and Intentionality | by Lionel Bailey, | Oct, 2023

In the human experience, tales from antiquity often find relevant threads that weave through contemporary society. In the Narrative of Matthew’s Gospel, Jesus proclaimed, “Follow me, and I will make you fishers of men” (Matthew 4:19). Believe it or not, this statement profoundly resonates with those navigating the expansive digital seas of finding one’s voice within content creation today, especially content creators aspiring to inspire others via social media platforms. Looking closer into the metaphor from the New Testament, a compelling parallel can be drawn with modern challenges faced by content creators — specifically, the pursuit of finding your voice, meaningful influence, and community building online.

The historical context of the metaphor bridges two seemingly disparate worlds: the simple, tangible realities of first-century fishing in the ancient Near East and the complex and virtual existence of social media platforms and AI. Let’s go creatively deeper: fishermen of ancient Galilee were well-versed in understanding the sea and its inhabitants. Likewise, digital content creators need to understand the vast, metaphorical ‘ocean’ of the internet and its patrons to foster connections, cultivate communities, and, most importantly, disseminate their message in a way that resonates with authenticity and purpose.

For instance, first-century Roman and Jewish philosophers shared insights that can help creators find their voice in the metaphoric digital ocean. Renowned Jewish philosopher Philo of Alexandria emphasized the importance of logos (word or reason) as a medium to connect the Divine with the earthly. For example, in today’s context, words — content in digital spaces — become a medium through which creators can bridge their message to the audience’s needs, building connections that transcend transactional interactions.

Also, for instance, the stoic philosopher Seneca the Younger highlighted that the virtuous life is where inner moral and spiritual integrity outweighed external recognition and success. The metaphor drawn here emphasizes the importance of content creators prioritizing integrity and sincerity in their content over digital metrics and virality. The challenge for modern-day digital ‘fishers of men’ revolves around navigating the tension between maintaining authenticity while simultaneously amplifying their voice amidst the noise of the digital ocean.

Just as the Apostles in the Book of Matthew were tasked to be discerning, intentional, and steadfast when communicating their message to a 1st-Century audience, online creators today are met with the challenge of creating content that not only elevates their message but also aligns with their intrinsic values and moral compass.

Ephesians 4:29 says, “Let no corrupting talk come out of your mouths, but only such as is good for building up, as fits the occasion, that it may give grace to those who hear.” In content creation, this means crafting messages that uplift, educate, and inspire with integral authenticity. Creators must become intentional communicators, disseminating content that transcends mere entertainment and monetary exchange, instead creating content morphing into narratives that foster community, prompt positive change, and critically humanize the online experience.

In an era where content creation is often highjacked by superficiality, the earnest “fisher of men” in the social media and AI world champions a path of intentional and meaningful communication and content creation. So, crafting content becomes an exercise not just in creative expression but in ethical discernment and social obligation, ensuring that what is cast into the metaphoric ocean nurtures a culture of inclusivity, kindness, and collective growth.

In conclusion, the intertwining paths of ancient wisdom and modern online presence present a sharp reminder: the essence of our messages should pivot on the axis of positive influence and constructive and meaningful engagement. Whether in the waves of the Sea of Galilee or the boundless realms of social media platforms and AI, the core principle values integrity, purpose, and shared humanity. The digital ‘fisher of men’ then sails not into calm, predictable waters but into expanses that are unpredictably challenging and in perpetual flux.

The desire is to arm one with wisdom distilled through millennia and the innovative spirit of the current climate, that they cast their nets — not to ensnare, but to invite, ushering in a tide where their messages serve as a light in the vast metaphoric ocean. So, let the words of Christ, Philo, and Seneca echo, urging content creators to anchor their efforts in a harbor where meaningful content, intentionality, authenticity, and collective goodwill. Let them come together, illuminating the path toward a more compassionate and connected world in the vast online ocean. Anything other than this is simply a waste of time. You are appreciated. Thanks for reading. Let’s connect soon! www.chapstalk.org