How to Host an Instagram Takeover Successfully: The Best Ideas & Examples | by Shane Barker | Oct, 2023

Instagram boasts over 2 billion monthly active users, making it the fourth most popular social platform. 90% of these users follow at least one brand.

Due to its large audience, Instagram is a great platform to popularize your brand and connect with your clients. One of the best ways to do so is to host successful Instagram takeovers.

This Instagram marketing strategy can help you increase engagement, get new followers, and boost your conversion rates.

In this guide, I will show you how to run a successful Instagram takeover and share Instagram takeover ideas that have worked well for different brands and influencers. I’ll also share some good examples to inspire your takeover campaigns.

An Instagram takeover is when an Instagram user temporarily takes control of another Instagram account to create and share content for a specified period of time.

The host account, which is most often a brand, allows the guest to create and share content on their account.

You should do an Instagram takeover to increase engagement, gain new followers, and promote new products or upcoming events.

Takeovers often attract more views, likes, comments, and followers for both the host and guest accounts. It helps them reach a broader audience and gain exposure to each other’s followers.

Find out more in my full article on ShaneBarker.com.