Average Social Media Manager Salary in 2023

What Is the Average Social Media Manager Salary?

According to Built In, the average social media manager salary in the US is $72K USD.

However, data from a combination of 12K salaries on Glassdoor and Payscale skew lower with an average of $49K-$53K USD.

This indicates a massive range in how much social media managers can earn — making it difficult for those new to the industry or advocating for a promotion.

“Honestly, these numbers are frustratingly low,” says Later’s Social Lead, Lindsay Ashcraft.

“Because social media marketing is still fairly new, many companies undervalue the strategy, execution, and analysis required to effectively build on social.”

However, she has noticed a growing shift:

“Between social media managers being more vocal about burnout and pay, and brands navigating backlash online, the importance of social marketers is slowly becoming more clear.

Plus, senior social jobs are starting to list much higher salaries than the average — pointing to a step in the right direction.”

FYI: Later is trusted by over 7M social media managers, brands, & creators to organize, publish, and analyze their social media content — saving them tons of time. Sign up for free today:

How Does a Social Media Salary Compare To Other Marketing Roles?

While there are a variety of factors at play, social media managers earn less (on average) compared to other marketing roles. 

And the proof is in the pudding: email marketing manager salaries average at $78K USD, SEO managers at $80K USD, content marketing managers at $85K USD, and product marketing managers at $117K USD per year. 

Just listen to TikTok creator and social media manager Amanda reenact a client experience where her role was undervalued:

FYI mystery client: social media marketing can make or break your overall marketing strategy (more on that, later).