Bringing Trust and Reliability Back to Influencing with Fashion Startup Selleb | by Georgetown Ventures | Oct, 2023

Meet Claire and Chloe Lee, the dynamic duo behind the innovative fashion tech startup, Selleb. Sisters by blood, partners in entrepreneurship, their journey began long before Selleb. In their teenage years, they started their own fashion blog and amassed a considerable following. Their unique approach and keen eye for fashion trends led to partnerships with renowned brands such as Revolve, Urban Outfitters, Le Labo, and Tumi. The success of their blog launched them down their journey of entrepreneurship.

Claire and Chloe recognized early enough the rising wave of reselling on platforms like Poshmark, Mercari, and eBay. Their decade-long tenure in the fashion sector allowed them to witness the online secondhand ecosystem evolve from its nascent stages to a burgeoning marketplace. They cultivated an audience of over 650K followers on Poshmark, a testament to their ability to adapt and thrive in this dynamic industry.

Faced with a pivotal decision point at the conventional crossroads of academic pursuits and corporate opportunities — Chloe committing to a management consulting career in New York and Claire gearing up for her junior year at Georgetown — the duo made a calculated move. Not fully satisfied with these conventional options, they channeled their collective energies and insights into launching Selleb, a new and ambitious chapter in their shared journey.

The beauty of Selleb lies in its simplicity — a platform where users will be able to see what the coolest tastemakers are buying through their purchase histories. Purchase confirmations in one’s email inbox, often considered mundane digital artifacts, become the storytellers of personal fashion journeys. Receipts have now become the digital manifestation of word-of-mouth endorsements. Each receipt, each purchase, becomes a chapter in the fashion stories of users — curated, shared, and celebrated within the Selleb community. The desire to share, to celebrate, and to be part of a community are the threads that Selleb will weave into the fabric of its user experience.

As Selleb emerges, it looks to innovate as a bridge between the digital and the personal, and a celebration of the narratives that make each fashion choice unique. To attain this goal, Claire and Chloe have joined forces with Georgetown Ventures’ LaunchPad Division this semester. The sisters and their consulting team of four Georgetown students are working together to conduct thorough customer discovery, refining product development through iterative testing, compile a list of potential micro-influencers and brand partners, sourcing leads for fundraising, and strategizing a comprehensive marketing campaign.

Written by LaunchPad analyst Niko Israel Darlington