Concluding study on how Prime rely on KSI and Logan Paul | by Jake Harris | Apr, 2023

After conducting a literature review, creating my own bar graphs and gathering qualitative data, I feel satisfied with my study findings. To summarise, I found that KSI and Logan Paul’s identities form an integral part of PRIME as a beverage company. Not only are they named as the creators on PRIME’s official website, but also the brands official Instagram, Twitter and TikTok accounts. Using their names has been a primary source of promotion.

Furthermore, social media has played a major role in the companies growth. KSI and Logan Paul took advantage of their celebrity capital, and pushed the spotlight onto PRIME. So to answer our research question, PRIME relies massively on KSI and Logan Paul’s image to grow as a beverage company. I would go as far as to say that PRIME would be nowhere without these marketing masterminds.

Although, it is important to note that our research is limited due to the fact that it is very early days. One might question whether KSI and Logan Paul can keep the hype up; this remains unknown territory. Reconducting this study in a couple of years could prove beneficial, discovering if PRIME are able to survive off their own back.

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Reference List

Drink Prime. (2023) KSI and Logan Paul commercial image. [Online image] [Accessed on 11th April 2023] https://www.instagram.com/p/Cm9lkVxLy49/?utm_source=ig_web_copy_link