Diverse Landscape of Influencer Marketing Platforms | by How2Market | Oct, 2023

Choosing the Right Tool for Your Business Success

In the ever-evolving realm of influencer marketing, businesses are confronted with a vast array of tools and platforms designed to assist in navigating this dynamic landscape.

From identifying and selecting the most suitable influencers to managing campaigns and scrutinizing performance metrics, the choices are seemingly endless.

Selecting the ideal influencer marketing tools tailored to your business needs can be a daunting task.

To help ease this decision-making process, let’s explore some of the most prominent platforms and their distinctive features.

1 — Promoty:

• Features: Influencer search, analytics, CRM, content monitoring, chat with influencers.
• Pricing: Starts at $95 per month with custom packages available.

Promoty stands out with its comprehensive influencer CRM, allowing businesses to efficiently manage collaborations in one place.

2 — Grin:

• Features: Influencer search, analytics, CRM, content monitoring, ROI tracking.
• Pricing: Starts at $2125.00 monthly.

A high-end enterprise solution, Grin offers diverse campaign types and integrates with various marketing tools.

3 — Awario:

• Features: Influencer search, analytics, content monitoring.
• Pricing: Starts at €39 per month with a free trial available.

This social listening tool enables tracking brand mentions, aiding in influencer identification and engagement.

4 — Modash:

• Features: Influencer search, analytics, content monitoring.
• Pricing: Packages from $120 monthly with a 14-day free trial.

Modash assists in swiftly identifying influencers and provides detailed performance insights.

5 — Influencity: