Do You Need to Hire an Influencer Marketing Manager?

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What Skills Do Influencer Marketing Managers Have?

What makes an influencer marketing manager fit to lead your strategy? Here are the top seven skills to seek out:

Contents

What Skills Do Influencer Marketing Managers Have?#1: Ability To Make Connections #2: Ability to Multitask #3: Creativity #4: Ability to Pivot #5: Negotiation #6: An Eye for What Works on Social #7: Detail-oriented

#1: Ability To Make Connections

An influencer marketing manager’s job relies on their ability to make connections, so it’s no surprise they’re great with people.

Whether it’s reaching out to new influencers or checking in with current partners, their strong communication is what powers impactful influencer marketing campaigns again (and again).

#2: Ability to Multitask

Influencer marketing managers may not be circus folk, but their ability to juggle shouldn’t be overlooked.

They manage multiple budgets, relationships, campaign milestones, and deadlines to ensure ROI for your business — all at once, all the time.

#3: Creativity

It’s simple: coming up with standout campaign concepts requires creative thinking.

Between supporting ongoing marketing initiatives and preparing creative briefs for influencers, influencer marketing managers are as creative as they are technical.

NOTE: Giving influencers creative control is the recipe for a successful, “authentic” campaign — a great influencer marketing manager knows when to be hands-off.

#4: Ability to Pivot

Working with influencers can be unpredictable — deals fall through, influencers can be non-responsive, and plans can change.

Regardless of circumstances, an influencer marketing manager’s ability to roll with the punches is key to meeting campaign deliverables and getting everything across the finish line.

#5: Negotiation

A skilled influencer marketing manager is able to talk money.

In other words: they find common ground between influencers’ expectations and the brand’s budget, making for some pretty great partnerships.

Being able to identify the type of content that works on social media, along with the brands (and creators) who are thriving on different platforms is an important skill.