Drink Prime: A Beverage Born from the Feud of Two YouTubers. | by gilangkresnaa | Oct, 2023

Drink Prime is a well-known beverage product in both England and the United States.

Proof of its success is the $250 million in sales it generated in its first year after release. So, what makes this beverage such a hit in the market?

Let’s dive right in and talk about business.

Prime is a sports and energy drink created by two famous YouTubers, namely KSI and Logan Paul.

The birth of this product is quite intriguing, folks. KSI and Logan Paul initially had two boxing matches, and after their fights, they ended up collaborating to create a beverage brand called Prime. Quite a plot twist, isn’t it? ?

It didn’t take long for Prime to gain popularity. Thanks to their fame and excellent marketing, their product even sold out within 30 minutes of its launch.

That’s incredibly fast ⚡

Why did it sell out so quickly? Because they used a technique called the “Scarcity Effect.”

In essence, they only sold Prime in limited quantities and exclusively through certain retail stores. This made people experience FOMO (Fear of Missing Out), fearing that they wouldn’t be able to get their hands on this drink. Genius ?

Prime wanted to demonstrate what happens when enemies become business partners.

What’s even more amazing is that, even though this beverage is just over a year old, they have already become sponsors for major sports teams, such as…

So, with the many Prime flavor options available, which one would you like to try? Feel free to comment!