Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue | by MarTech Edge | Sep, 2023

Emplifi, the leading customer engagement platform, today announced enhancements to its Social Commerce Cloud, giving brands the power to create more shoppable content across the brand’s social media channels. By bringing together user generated content (UGC), ratings and reviews, influencer marketing content, and live video commerce Emplifi’s Social Commerce Cloud bridges the gap between a brand’s social media marketing and ecommerce teams to drive increased online conversions and revenue gains, and move the needle just in time for the 2023 holiday season.

Brands can quickly identify and integrate their strongest performing social media content into ecommerce experiences that accelerate the shopper’s journey and yield higher conversion rates. As can be seen with clients Drybar, GNC, Jones Soda Company, Kimpton Hotels, Kipling and Stanley.

“Emplifi is focused on building the most comprehensive social commerce platform available. We know this is the future of ecommerce, and want to enable brands to create high-performing shoppable content and maximize its impact across social channels,” said Todd McCaslin, CTO, Emplifi. “Consumers crave these experiences from the brands they love. When they see something they want in an Instagram Reel or in their Facebook feed, they want to be able to click a link and purchase it with little to no friction. The brands that understand this and continue to fully lean into shoppable content opportunities will be the winners this holiday season and beyond.”

Emplifi Social Commerce Cloud includes….

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