Every content creator should be *stealing* this brand-sponsorship hack | by Chris Buetti | Aug, 2023

Influencer Marketing is an art, not a science.

All too often I see content creators throw up a lousy picture of the product they are “promoting” — and then they are surprised to see no one made a purchase.

In a world inundated with content and creators vying for attention, how does one cut through the noise and make an impression?

I recently had the pleasure of witnessing a creator who mastered this art with her brand sponsorship in a way that not only left me impressed but also led me to purchase the product she was promoting.

This experience inspired me to dissect her approach and provide insights for other creators on how to effectively promote sponsored products. After all, in the realm of content creation, sometimes it’s more about the ‘how’ than the ‘what’. So here’s a valuable trick every content creator should borrow for their brand sponsorships.

The creator in question is Hola Spanish, a popular figure on YouTube who delivers content on learning the Spanish language. If you know me, you know I’ve been trying to learn Spanish for years, so I’ve been frequenting her content.

But, As the founder of an influencer marketing company, my engagement with content often takes a dual form — part enthusiast, part critic. Hola Spanish’s video stood out as it met every criterion on my list.

The video in question is How to Watch Movies in Spanish without Subtitles. The video itself is in Spanish, but don’t worry — I’ll be explaining it step by step.

Before we delve into the strategy, let’s understand the fundamental roadmap she followed, a roadmap that any successful marketer uses:

which can be re-written as:

This technique can be utilized across various forms of content creation and not just limited to sponsored posts.

These are definitely not the only guidelines to follow, but they should be your Bible when it comes to pushing products on social media (or really, anywhere).

The Breakdown

Hola Spanish’s video was centered around a common struggle for language learners — how to enhance their language skills without being able to fully immerse themselves in the culture and environment of the language. It’s a problem that resonates with many, making it a perfect starting point.

1. Problem/Insecurity: The video began by acknowledging the difficulty and frustration of learning a new language, particularly without the opportunity for full immersion. She subtly stirred feelings of guilt among viewers about not yet being fluent and empathized with their inability to immerse themselves fully in the language environment.
2. Value/Solution: The next step was to present an innovative solution — watching movies in your target language. A strategy that was not only entertaining but also proven to be effective in moving toward fluency.
3. How to Access that Value/Solution: However, she also noted that merely watching a dubbed version of a movie on Netflix wouldn’t suffice due to poor voiceovers and incorrect dialects. The solution to this problem was to VPN into a Spanish-speaking country, like Argentina or Colombia, and access the Netflix library there. And what was the product she was promoting? Conveniently, a VPN service could make it all happen.

This technique illustrates one of the golden rules of marketing — solve a problem for your audience. It also underscores the importance of presenting a solution in a manner that seamlessly integrates with your content.

Hola Spanish nailed this strategy and undeniably generated a substantial number of sales from this video. So, here’s my takeaway for all content creators out there — borrow this format every time you do sponsored content. Your audience — and your sales figures — will thank you for it.

Personal/Lionize Socials: https://linktr.ee/chrisbuetti