Fashion Influencers and the Power of Social Media Marketing | by Himanshu Sharma | Jul, 2023

What’s great about the fashion industry is that it evolves quickly and adapts to new things. Now that social media is a great way to introduce the latest trends, the rise of social media influencers has been exponential. Fashion influencers discuss or posts wearable and luxury fashion items and garner a massive following on social media such as Facebook, Instagram, TikTok, and YouTube.

The demand for social media influencers has surged because now social media is considered an integral part of life. As a result, companies see fashion influencers as a valuable asset for their social media marketing.

Every fashion influencer follows a specific fashion and has a unique perspective. Some of the common types of fashion influencers are:

Instagram influencers are mostly individual influencers. They all have a significant following with whom they share new fashion trends, ideas and inspiration. These fashion influencers often collaborate with fashion brands by sponsoring content that includes both videos and images.

Fashion bloggers are also fashion influences. What makes them different from social media influencers is they inspire people through their blogs. Fashion bloggers also have a large following on social media. They usually promote brands or fashion ideas through marketing campaigns and sponsored content.

YouTube fashion influencers are slightly distinctive from social media influencers. Their fashion content is mostly in the form of videos. However, they can promote lifestyle products, fashion and beauty ideas in their videos. Instead of collaborating with individual influencers, they often promote product reviews and brands through video content. Nevertheless, YouTube content creators are also active on social media platforms where they run social media marketing.

Brands don’t promote their products on social media without a reason. Social media marketing is currently the most versatile and effective tool to promote brand awareness. Here are the key factors that have led brands to consider social media marketing.

Social media marketing has no geographical barriers. It enables the brands to promote and generate leads globally. Additionally, brands also collaborate with multiple influencers according to their target region.

Social media platforms that offer ad campaign facilities also provide valuable customer insights and information. With these insights, brands can better understand their customer’s behaviour, interactions, and preferences. Brands use such data to refine their overall marketing strategy and product performance.

Social media marketing is definitely a cost-effective tool for businesses. Instead of relying on traditional advertisements, businesses now turn to social media marketing to cost-cutting their expenses without losing leads. Here, businesses can set between daily or lifetime ad campaigns budget.

Whether it is collaborating with a social media influencer or creating an ad campaign, both are part of social media marketing strategy. However, when collaborating with a social media influencer, the target audience is their followers. In contrast, when using a social media ad campaign, the business can set its target audience. They can filter their target audience by:

● Country

● Interest

● Age

It helps businesses optimize their marketing budget and ensures the campaign is targeting only relevant customers.

Despite having such a powerful way to promote brands, products and services, social media marketing require proper research and planning before execution.