Hotspot.earth becomes 1fluencer.com | by Alexia Duclaud | 1fluencer.com | Aug, 2023

Do you remember Hotspot.earth? Mostly interpreted as “Hot Spots”, beautiful accommodations around the world?

Well, the digital platform has got a brand new name and appearance.

Let’s give a warm welcome to 1fluencer!

Why “1fluencer”?

It appears that the name of “Hotspot” used to be quite confusing for our community and our leads. The team also changed, and we wanted to review the ergonomics of the platform and its functionalities… in short, the time had come for a renewal. We chose the name of “1fluencer” because:

• it refers to one of our targets: our travel content creators, also called travel influencers
• “1” is for the chosen influencer by our hosts, the unique and perfect match for a qualitative collaboration
• a pun reflecting our French origins

Where Hotspot marked the beginning of the company, our first steps and first links with our influencers and hosts, 1fluencer now represents a new breath of fresh air, a new image that we wanted to be more consistent with our support and the message we want to share. We’ve come up with a more dynamic, modern name that’s more in tune with our customers, as well as new features and a new platform that’s more ergonomic and user-friendly.

With 1fluencer, we want to offer our clients a new subscription plan:

• to further filter the influencers who register on the platform, and to ensure that the profiles are as high quality as possible to meet the needs of our hosts
• our new hosts now can test the platform free of charge for 3 days, then subscribe to the monthly paid plan and gain access to all 1fluencer’s features. There is no more commission to be refunded to 1fluencer.

So, our hosts and influencers still can create their own profile and manage their collaborations and travel plans for the below pricing:

• our Travel Content Creators have to pay 49€ of registration fee, then have unlimited access to our functionalities
• our High-end Hosts can try 1fluencer for 3 days, then subscribe to our monthly plan of 69€/month

What we offer

• access to a qualified list of travel content creators and premium hosts around the world
• creation of qualitative influence marketing campaigns, formalised by a collaboration between a content creator and a host
• easy-to-use interface. Thanks to our advanced search filters, our clients can find the perfect match to promote their respective business
• we also launched our KYC API, the famous “Know Your Customer” notion, so our hosts can easily find who’s behind each of their booking
• 1fluencer also gives important metrics about audience, reach and engagement rate on main social networks, especially Instagram and TikTok, and is adapted for general brands and real estate.

If you are a host or a travel content creator…

…why you should join 1fluencer?

By joining 1fluencer, our travel content creators can appreciate their passions: traveling and creating great content. They will be invited, according to their travel plans, to discover beautiful hotels around the world. In exchange, they will produce content about the establishment, share it on their social networks and then, engage their community, who will be amazed and inspired. Being invited by an exceptional host can also give them a feeling of exclusivity.

In regards to our hosts, it’s no longer a secret that the world of influence, and more specifically influence marketing, has become an essential communication tool for any business strategy, especially in the world of tourism. By joining 1fluencer, our premium hosts agree to give it a try and to put all the chances on their side to increase their online visibility thanks to the expertise of our influencers. Last but not least, they can trust 1fluencer, which carefully selects content creators who are accepted to join the platform.

What’s next?

1fluencer has big projects for its near future! The team is thinking about opening the platform to prestigious restaurants, and creating an ethical label for our hosts who are engaged in sustainability. Stay tuned…