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How to Create a Social Media Proposal in 2023
Ready to make your very own social media proposal? Here’s everything you need to know.
#1: Provide a Brief Overview
The number one piece of the social media proposal puzzle is its purpose.
Open with a brief overview of the proposed project’s ultimate goal, expected results, and general expectations from both parties based on the client’s needs.
This gives the client a taste of what they can expect, and allows you to iron out all the details before kicking off the project.
#2: Propose Measurable Social Media Goals & Objectives
Dedicate a section to identifying the client’s social media needs and/or problems discussed in your initial meeting.
Then, outline 3-5 objectives you aim to achieve for the client using SMART goals.
For example, if your client wants to boost their Instagram engagement, a SMART goal may be: “Improve Instagram engagement rate by 200% within six months.”
Simple as that.
#3: Set the Scope of Work & Deliverables
Contrary to popular belief, when it comes to a social media proposal — you should sweat the details.
Include a scope of work section that details everything you’ll do for the client.
This could include:
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Posting and scheduling 4x/week on Instagram
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Content creation and curation for weekly Instagram posts
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Daily community engagement in comments and DMs, excluding weekends
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Weekly keyword and hashtag monitoring
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Monthly analytics and reporting
Make it clear who will do what, how the feedback (and revisions) process will work, and what the client can expect to receive.
#4: Outline the Budget & Payment Schedule
Another pivotal social media proposal tip? Be up front with $$$!
Especially for returning clients, Lindsay says presenting the budget and payment schedule up front is the way to go.
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