How to Get Sponsored as an Influencer | by Ian Job | Oct, 2023

A quick internet search reveals that influencers earn as much as $50,000 and as little as $100 per sponsored social media post. By consistently producing high-quality content, practically anyone may enter the ranks of the paid influencer community. Follow the simple steps in this article to learn how to become a sponsored influencer.

Understand your audience. To convince a brand to collaborate with you, you need to know your followers. Your followers on social media frequently engage with your posts and participate in your live broadcasts.

It would help if you started with knowing your target audience’s gender, age range, and region. Which of your content has been the most well-received? When do they seem most receptive to your information, and what can you learn from this? You can use the collected demographic information to strengthen your brand partnership proposals.

Identify companies within your niche. It would be best if you researched different companies, starting with a list of companies that follow you. Your content should resonate with these companies for them to be engaged.

Don’t just check a company’s social media. Research their website, press releases, and news items to learn what they sell and their principles.

If their values don’t match yours, you should leave. One of the quickest ways to lose your audience is to shill for a company that pays well.

Partner with businesses whose audience is similar to yours, as brands and influencers working together can create masterpieces. That will boost your sponsored posts’ reception.

Influencer media kits contain helpful information about you. Sponsors can swiftly read your media kit and decide to partner with you.

Ensure it contains your biography, testimonials, sponsorships, case studies, and social media metrics.

Focus on how your following has grown or how popular certain postings are. Be sure to mention viral material.

You can pitch to potential sponsors by calling, emailing, or direct messages. Making a call can prove difficult for those uncomfortable with phone conversations. In such cases, you can use alternative channels to present your proposal. Show potential sponsors how their product is perfect for your audience and how you will work together to promote it.

Know your worth. You can easily lose your sponsors by overpricing. Lesser-known influencers shouldn’t demand the same pay as large stars.

HubSpot says an influencer can earn $10 per 1,000 likes on a sponsored article. That’s the starting point. When figuring out your starting point, you can check out how to get a sponsorship on Twitch. With tens of thousands of fans, you may demand more pay. A million followers would make more money.

When discussing prices, be specific. For example, for $300, you can offer a sponsor three Instagram posts and two Instagram Stories. If the sponsor sees that you’re offering more value than cost, they’ll pay more.

To become a successful sponsored influencer, it’s crucial to understand your audience, choose appropriate brands, and produce high-quality content. You should also price your services accurately, offer well-prepared media kits, and craft compelling pitches to attract potential sponsors. By adhering to these strategies, you can enhance your opportunities for paid sponsorships.