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5 Steps To Sell Your Boss on an Influencer Marketing Platform
Now that you’re well-versed on possible objections to influencer marketing — and by extension, an influencer marketing platform — it’s time to prepare your pitch.
Here’s how to convince your boss to invest, in five steps:
Step #1: Answer the “Why”
The number one question for any investment is why — and your response can make or break your pitch.
Our advice? Find data points that demonstrate influencer marketing’s relevance and marketing power:
Then talk ROI, and how an influencer marketing platform can help you streamline your campaigns, source creators, and reap the benefits — without breaking the bank.
TIP: Bookmark these campaigns as inspiration: 7 Influencer Marketing Campaigns to Inspire Your Next Launch
Step #2: Outline SMART Goals & KPIs
You can’t successfully sell your boss on influencer marketing without sharing the desired outcome.
Set big-picture SMART goals to give senior leadership a taste of what you can accomplish with influencer marketing — and the help of an influencer marketing platform.
Are you looking to build brand awareness? Drive sales? Generate more leads?
Be clear, specific, and avoid wishful thinking!
Step #3: Summarize the Platform ’s Top Features
Present your leadership team with a comprehensive (but quick) overview of the proposed platform.
Then, summarize its top features and benefits. For example, with Mavrck brands can:
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Easily find hundreds of relevant influencers
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Automate outreach and communication
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Streamline campaign management
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Improve tracking and reporting
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Grow their influencer programs
Step #4: Present the Budget
You’ve outlined all the whys and hows — it’s time to talk money.
How much budget will you allocate towards your influencer marketing strategy? Be prepared to consider costs for:
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Paying influencers — their rates can range depending on how many followers they have, the platforms they’ll be posting on, and the type of content they’ll create (e.g. static posts versus video)
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The influencer marketing platform — costs can range depending on whether you’d like ongoing monthly support or a one-off massive campaign
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Additional ad spend — will you want to use paid support to boost content created by influencers?
You’ll also need to break down the types of campaigns you’ll run — will they be mini quarterly campaigns? Do you plan to establish an affiliate marketing program?
Be as thorough and realistic as possible to avoid pullback.
Step #5: Detail Next Steps
Once you’ve presented your case, be prepared with next steps.
This is the perfect time to set up a live demo with the platform provider, your boss, and the senior leadership team.
A demo gives everyone the opportunity to see the platform in action, discuss pricing, and answer any final questions before sealing the deal.
And there you have it — everything you need to know to successfully pitch (and sell) your boss on an influencer marketing platform.
With the information provided, you’re bound to drive a winning influencer marketing strategy in no time.
So, what are you waiting for? With Mavrck’s tools, you can impress your boss and relish the rewards of influencer marketing right now.
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