Importance of TikTok Influencers. The rise of social media platforms has… | by Paul Pickett | Jun, 2023

The rise of social media platforms has been the driving force behind the growth of influencer marketing. And TikTok, the latest trendsetter, is not far behind. Increasingly, brands prefer to tap into the power of TikTok influencers. But why is it so important to collaborate with a TikTok influencer? First and foremost, TikTok is home to Gen-Z, which is an incredibly huge market — and these guys consume a lot of content.

The majority of the audience on TikTok is composed of young adults, aged between 18–24. This makes it one of the most vibrant and dynamic platforms for marketing brands and products. Anything that you want to promote or sell, you have to market it where the audience is. And TikTok is precisely where the young audience is. Secondly, TikTok influencers are very popular, boasting millions of followers.

Their popularity means that they can bring your brand to the attention of millions of potential customers. They also come from a range of backgrounds, including lifestyle influencers, comedians, dancers and musicians, which means that you can work with one who aligns with your brand personality or caters to your target audience.

Thirdly, TikTok influencers hold enormous sway over their followers. With their quirky and engaging content, these influencers help brands gain a wider reach and visibility. They guide their followers on what they should be buying, doing and how to live their lives. And this creates an emotional connection between the influencer and their audience. Fourthly, TikTok influencers are not just limited to the app.

They usually have a significant presence on other social media platforms such as Instagram and YouTube. For instance, most of them share their TikTok videos on Instagram, along with other content. So partnering with a TikTok influencer can extend the reach of your brand to multiple platforms.

In conclusion, TikTok influences are crucial when it comes to marketing brands. They have a vast potential reach, particularly among the younger audience. They have the ability to influence, retain and engage their followers, making them an essential factor for any brand wanting to succeed in the online world. So if you haven’t already, it’s time to jump on the TikTok influencer bandwagon!