Influence: The Psychology of Persuasion BOOK SUMMARY | by Jays Geronca

[ad_1]

Robert Cialdini argues that the six principles of persuasion can dramatically improve your life as a whole (business, relationships, career, etc..)

Reciprocity
Scarcity
Authority
Social Proof
Liking
Commitment and Consistency

from Fireinme

Shop on Amazon or eBay

As an Amazon Associate and eBay Affiliate, I earn from qualifying purchases.

People don’t like the feeling that they owe you something. Give them something free or a favor. You will often get a reciprocal response. That is why marketers offer a free PDF or eBook. In some restaurants or groceries, they have taste tests of products. “Try our new pastry.” It’s a gift with value in the hope that you will spend money to buy the product. If you want something, offer something for free.

If we think we’ll lose something, it motivates us more. That is why you see a lot of “for a limited time only” flash deals, or we have three items left (or something similar). You can use this ethically if it is legit. If there are three items left in your product, you should say that to customers. But if you have 50+ left and tell them “last three left,” that is wrong. You can also use this in terms of time. If you are only available on Wednesday for your business meeting or date, tell them you already have commitments on the weekends or the rest of the weekdays. That will make you more valuable. You can use this for any (scarce) resource like money, time, products, services, etc. Supply and demand, baby!

People seen as authoritative get others to comply more. They have more influence. In the 1977 West Coast Computer Faire in San Francisco, the would-be giants of the tech world came, including a 22-year-old named Steve Jobs. Most computer programmers at the fair wore t-shirts. The more “formal” ones wore buttoned shirts. Steve Jobs wore a tie and a vest, standing out from the rest in the fair. Jobs closed a deal that day, the first Apple Dealer in Japan.

from la Repubblica

Support me Via PayPal Here

We have a lot of scammers today presenting themselves as “experts” or “gurus.” We have them in the world of business, religion, and politics. They know how to present themselves as an “authority.” They know how to walk and talk like an authority, but it’s all lies. The most dangerous is the zealot. They (truly) believe their shite. They are scamming their self without knowing about it. And unfortunately, they are dragging a lot of people with them.

If people are not sure, they look around them to make a decision. Do you remember in elementary school when the teacher asked an opinion-based question? They ask students to raise their hands. Many will hesitate to raise their hands. I certainly did. I was a shy kid. We looked around the classroom first to see if many other kids raised their hands. We do this every day on Amazon. The last product I bought was a Samsung Fast Charger. I was certainly more drawn towards the product with 5,000 reviews than the one with 1,300 reviews. I was never a party boy, but they say you are more attractive at a nightclub if you party with more friends. Or take pictures with “attractive” people and friends and post them on social media. That would somehow increase your attractiveness level, they say.

People say yes to those they know and like. They also attribute positive traits like intelligence, talent, and honesty to “attractive” people. But this is not just about “hot” people. We are more attracted to those with similar values, views, and interests. Find people with shared interests in business and life. It will make the quality of your day-to-day better. Think about this. Look at the elected politicians today at your national and local levels. Are they more likable than the other person, the one they beat? I believe that likeability plays a significant role in winning elections.

People tend to do something once they agree with it in writing or verbally. It also happens once you announce it publicly. We want consistency with what we say, think, and feel. That is the rationale for writing down your goals or posting about your weight loss numbers on social media.

If you want something, look at the six Principles of Influence and see which one you can use today.

Shop on Amazon or eBay