Influencer Marketing facts in 2023 | by Raja Muhammad Shoaib | Oct, 2023

Influencer marketing has quickly become popular. Relative to traditional forms of advertising such as television and print media, influencer marketing offers brands an economical means of reaching audiences they might otherwise miss. Influencers come and go constantly, providing brands with fresh opportunities for social media campaigns; most importantly, influencer marketing has become an asset that builds consumer trust.

An analysis conducted in late 2022 demonstrated that 62% of social media users trusted influencers over A-list celebrities—unsurprising as these lesser-known content creators are often seen as more trustworthy when it comes to representing specific brands, products, and services.

Before embarking on an influencer collaboration campaign, brand marketers may require some preliminary research. We have therefore collected statistics that will give brand marketers a deeper insight into what influences marketing today.

50.2% of respondents to Trust in Influencer Marketing research noted purchasing an item after seeing it used by social media influencers, according to our survey findings.

Consumers react favorably to videos showing products in use. No matter if your business sells coffee makers, lipstick, or photo editing software, creating tutorials, unboxing videos, and before and after product testimonials can all help promote it effectively.

42% of 18–29 age-group users researched products or services on TikTok before making major purchases (Source: Trust in Influencer Marketing).

Young social media users tend to seek information before making costly purchases on TikTok. If this demographic is your target market, follow influencers who provide honest reviews for various appliances, cars, computers, and gaming systems on TikTok.

63% of survey respondents indicated their interaction with brand-sponsored influencer content.