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Passed from generation to generation, with mutation and evolution supplementing the journey, Fashion has completely reinvented itself. Fashion is now a multi-billion dollar industry.
The onset of the intelligence revolution has skyrocketed the use of social media platforms. Instagram, YouTube, Facebook, etc. have opinion leaders, adept and distinguished in their fashion sense. The direct significance is leveraged by the fashion influencers.
Fashion influencers have infused meandering in fashion projections. Furthermore, brands working together with Fashion influencers is an emerging trend. Influencer marketing for fashion brands has great relevance in digital domination.
Influencer marketing is one of the most effective marketing methods available as of now. Statista reported that Influencer marketing provides 5–20X ROIs. The ROI is the combined effort of Influencers, influencer marketing agencies, and brands.
Influencers leverage loyalty and authority over followers to infuse inspiring decisions. Followers are now more oriented towards influencers, more than family and friends, who agree with the suggestions and convert into loyal customers for the fashion brands.
Reviews, testimonials, Outfit of the day, Styling techniques, etc. are the various ways fashion influencers utilise in influencer marketing campaigns for fashion brands. On the supplementary, providing Discount coupons, promotion codes, etc. also boosts CTA decisions.
Many Fashion brand’s influencer marketing have collaborated with various fashion influencers. To succeed and get the right results, it is very important to identify a brand’s goals.
The pre-decided goals are the bedrock of influencer marketing campaigns for fashion brands. A process sets in where handpicking of influencers, market segmentation and audit, customer behaviour insights, campaign strategy, etc are decided. With the completion of content, available in various formats like videos, posts, reels, short videos, etc. The campaign is launched.
Fashion brands can avail various benefits of influencer marketing. Most of the benefits are collective but a host of targets can be extrapolated according to fashion brands requirement. Let’s take a sneak peek at the overall benefits:
Influencers Boost Outreach of Fashion Brands
Influences have a mass following. Influencer stratification allows brands to set a target of demography. Through influencer posts, instant augmentation of brand visibility and engagement is achieved.
Creates a Bridge between Emotional and Practical of Understanding of Customer to Brands
Fashion brands often want to increase the sales of their subjective product. Influencers provide first-hand experience and a lived imagination of the respective products. It directly results in subconscious assimilation of product, brand, and customer.
Competitive Edge and Competitor Insights
The above-stated benefits are provided by an Influencer marketing agency. Influencer marketing in fashion brands is quite competitive and requires due diligence before a campaign is launched. Through market audit, a collection of databases is created and on the basis of it campaign is made successful.
Increment in CTA Decisions
A proper understanding of factors and KPIs directly provides a clear understanding to the fashion influencers. Fashion influencers involved in influencer marketing for fashion brands used their ingenious experience to place CTA so that followers can convert to customers for fashion brands.
Hubspot reported that more and more users are turning to social media platforms for searching shopping decisions over Google. Fashion brands have a brief idea about it and many fashion brands are involved in influencer marketing campaigns for fashion brands.
We will take a look at a few influencer marketing strategies for fashion brands.
- W For Woman X Fashion Influencers
W For Woman collaborated with various fashion influencers like Ridhi Dogra, Sehnaaz Gill, Shreya Chaudhary, Aneri Vajani, etc. to promote their brand. They provided various dresses to these influencers to wear the dresses as the Outfit of the day. The campaign was a huge success bringing engagement, brand visibility, and augmented brand affinity.
2. Tanishq x Fashion Influencers for Wedding Collections
Tanishq, a prominent jewellery brand in India, collaborated with various fashion influencers to create content for wedding occasions, showcasing beautiful jewellery. Weddings in India are a grand affair and with this fashion brand influencer marketing, Tanishq became very integral to the wedding events and proposed the true Indianness among customers.
3. Ajio x Fashion Stylists
Ajio is a subsidiary of Reliance Group. Ajio has established itself one of top fashion brands in no time. Ajio collaborated with fashion influencers like Dolly Singh, Shraddha Kapoor, Vanni Kapoor, etc. to promote the brand’s latest clothing line. Ajio secured increased sales and increased brand visibility.
4. FabIndia
Fabindia tied up with various fashion influencers for its latest line of clothing. It also promoted various sustainable and handcrafted clothing. Showcasing the brand’s ethical and eco-friendly commitment. The campaign resonated appeal among eco-conscious and eco-friendly consumers.
Influencer marketing campaigns for fashion brands have various shapes and formats. To completely leverage the benefits of influencer marketing, it is highly suggested to tie up with an Influencer marketing agency for fashion brands.
Grynow is a premium Influencer marketing agency. Adept in fashion brand influencer marketing. It possesses a database of more than 3 Lakh content creators and a strong competitive edge.
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