Mastering Influencer Marketing During the Holiday Season | by Scott DePeralta | Jul, 2023

The holiday season is just around the corner, and we all know it is the time of the year when brands and agencies invest heavily in marketing to capture customers’ attention and drive sales. With influencer marketing gaining massive popularity, businesses want to leverage content creators to promote their products and services effectively. In this blog post, we will discuss the ideal time for paid promotions of influencer content on social media, the perfect calendar for promoting influencer content around the holidays, and how marketers can retarget their potential customers.

1. Ideal Time for Paid Promotions of Influencer Content

According to experts, the ideal time for brands and agencies to start paid promotions of influencer content is two to three weeks before Black Friday and Cyber Monday. Customers are actively looking for deals and discounts during this time, and influencers can directly communicate the brand’s message to their followers. Moreover, by starting promotions earlier in November, brands can avoid the surge in ad costs, which usually happens between Thanksgiving and Christmas.

2. The Ideal Calendar for Promoting Influencer Content Around the Holidays

To achieve the best results, the ideal calendar for promoting influencer content around the holidays should include several key milestones:

• First, the campaign should start two to three weeks before Black Friday and Cyber Monday to take advantage of the increased demand.

• Then, promotions should continue throughout December, building momentum for the last-minute shoppers.

• After the holidays, maintaining customer engagement is crucial, which can be done by creating appealing content for gift card redeemers, promoting post-holiday sales, and encouraging social media conversations.

3. Retargeting Potential Customers with Influencer Campaigns Executed Ahead of Time

If executed a month or two before Black Friday and Cyber Monday, influencer campaigns can help create brand awareness and capture the attention of potential customers. To retarget these customers, businesses can leverage social media ads to target people who have engaged with the content or shown interest in similar products. For example, a brand can retarget customers who viewed a promotional video or visited the website but did not make a purchase.

In conclusion, influencer marketing is a powerful strategy for businesses looking to improve their holiday season sales. By starting promotions earlier in November, brands can avoid the surge in ad costs, which usually happens between Thanksgiving and Christmas. The ideal calendar for promoting influencer content around the holidays should include several key milestones, including two to three weeks before Black Friday and Cyber Monday, continued promotions throughout December, and customer engagement after the holiday season. With the right strategy, marketers can retarget potential customers and create long-term loyalty. So, if you want to step up your holiday marketing game, now is the time to start planning your influencer campaigns!