Not just SHEIN: More brands are using influencers to fix their image— Here’s why it won’t work. | by Valecia Lee | Jun, 2023

SHEIN’s latest PR trip was questionable at best.

The Chinese fast fashion retailer sponsored 6 American influencers to tour one of their Guangzhou factories in an all-expenses-paid trip. What came next were light-hearted videos of them during the tour, coupled with glowing reviews and the dismissal of unethical labour practices SHEIN regularly faces. One influencer in particular, Dani Carbonari, drew particular flak for complimenting the brand, which led to her shutting…