Ragnarok: Partnering with female influencers for epic video campaign to increase in-app purchases | by Nasmedia | Jul, 2023

GGT engaged female influencers to create intriguing character-based video content for digital campaign and was careful to choose influencers with followings that matched the game’s target audience, which helped expand its pool of gamers.

Throughout the video, the influencers dressed up and demonstrated the game’s characters and features humorously, piquing the interest of mobile game players who had yet to upgrade.