Shorter is better?. With all this technological progress… | by Fanzoone

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With all this technological progress our world is changing constantly. There are a lot of positive impact of advances in technology, but there are also notable negative sides. Because of the impact of social media, especially short content, our ability to stay focused for a long time has diminished our ability to focus on the really important things.

Following the success of TikTok’s short-form content, other platforms like Instagram and YouTube followed this trend and created Reels and Shorts.

The world is obsessed with platforms that give us a short content, and the reason for that is that those apps were created just to steal our attention. This format allows creators communicate quickly with their audience, and users consume the content without investing hours of time and focusing on one thing .

The increase in popularity of short content should have a positive impact on everyone — blogger, advertiser, platform and user. But it turned out different way. Why?

Short content has become so popular that Reels make up more than half of the content that Instagram users share with each other in messages.

This process called microlearning: how audiences obtain information in short bursts across formats such as short-form video.

Tiktokofication filled the whole Internet space and our attention. Short-form content can hold our attention for so long because the lower cognitive load allows us to easily say: “just one more video”. It’s impossible to say no when it comes to mindless scrolling. But when you spent more and more time scrolling this content, it makes you feel like you’re wasting your time and getting nothing in return.

Because of it have been developed special algorithms for the promotion and development of the content and the creative economy has grown. But it all affected our attention and ability to focus and process information from content longer than a minute. Now it’s hard to even keep attention for a minute, people get tired after 15–20 seconds.

And everyone started to realize that this short-content machine is broken.

Monetization of short videos much less than profits from news feeds or long clips says Mark Zuckerberg. The more the Reels grow in popularity, the lower the profit from the news feed of Instagram is.

The system has had a negative impact not only on bloggers and users, but also on platforms and advertisers themselves.

Bloggers who started making short content now realize that they can’t build long-term and sustainable business on these platforms so they’re always looking to move to long-form content.

Which means this whole system is bad for everyone: it’s bad for the companies, it’s bad for the creators and it’s bad for the users.

Companies and creators lose their money, while subscribers simply waste their time and attention. And we know from our previous article, how much the attention coast nowadays.

It’s going through a new era, getting longer and more popular. Because reduced focus of user’s on short content inversely proportional to the length of long content. If the perfect YouTube video used to be 10 to 15 minutes long, now it’s more than half an hour. Podcasts and interviews becoming popular than ever.

People who are tired of endless scrolling short videos without meaning, prefer many hours of podcasts and informative videos. But they need to find the right and interesting content they are ready to spend their time onto.

And that’s the main point where long-time content meets short-time content.

In all of this, there is a solution that can help both the creators and the platforms themselves adapt and optimize new algorithms for success.

Combine short and long content by meaning

Short videos should attract the attention of the audience and cause the desire to watch a long video. This will help to change algorithms and optimize them in the right direction.

Let the bloggers build their business and make money

The platforms should focus primarily on helping the creators. Because their success depends on the success of the entire platform. The only platform that could successfully link short and long content is YouTube. But even there is still not fully optimized to help bloggers.

At Fanzoone we have worked out all the problems described in the article and optimized our platform for assistance of bloggers, taking into account the creative economy and adding all possible ways to monetize content. You will be able to focus on creating and making money, and build your business on the content.

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