Social Sesh: Forbes Top Creators of 2023 and The Future of Content Creation | by Rachel Strella | Oct, 2023

The digital realm is evolving, and if you’re not adapting, you’re becoming irrelevant. Creators, influencers, streamers, vloggers — these aren’t just buzzwords. They’re the new kings and queens of entertainment and advertising, but more importantly, they’re shaping how we shop, think, and live. (Sorry, Hollywood.)

Forbes rolled out its Top Creator list of 2023. But here’s the twist: it’s not just a popularity contest. These 50 creators are setting the tone for media, marketing, and showbiz. Big brands are wide awake and taking notes on this, too. They are pouring major cash into creator marketing like never before. The reason for this is clear as day. Influencers are winning the trust game.

Here’s a quick glimpse of some of the world’s top players on social media:

• MrBeast on YouTube is the top earner with a net of $54 million annually.
• Matt Rife on TikTok is a comedian turned Netflix’s new, live comedy star.
• Alex Cooper of the “Call Her Daddy” podcast inked a $60 million deal with Spotify.
• Huda Kattan is a beauty blogger who built a cosmetic empire.
• Mark Rober on YouTube is an ex-NASA engineer whose inventions go insanely viral.
• Tyler Blevins, a.k.a. Ninja, on Twitch is a top-earning livestream gamer.
• Marques Brownlee on YouTube is the king of tech review videos.
• Drew Afualo on TikTok addresses social issues with a comical flare.
• VivianTu on TikTok gives tough-love money advice that landed her a book deal.

Reviewing these top creators isn’t about fan-girling or jumping on bandwagons. It’s about understanding how things are trending for content creation. These creators aren’t just making content; they’re setting the pace and dictating the trends. By studying their moves, their successes, and even their missteps, we get a front-row seat to the evolution of content creation. If you want to stay ahead of the trends, these content creators are your guides.