The influence of mommy bloggers and family vloggers | by Flytant | Jul, 2023

The influence of mommy bloggers and family vloggers has grown significantly in recent years, with many families sharing their everyday lives and parenting journeys on social media platforms such as Instagram and YouTube. These influencers have become a source of inspiration, advice, and entertainment for millions of parents across the USA.

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Some of the most influential mommy bloggers and family vloggers in the USA include:

1. The Ace Family (@theacefamily) — This family vlog has over 19 million subscribers on YouTube and documents the lives of Austin, Catherine, and their three children.

2. Emily Norris (@mrsemilynorris) — Emily is a UK-based mom blogger who shares her experiences of motherhood and provides helpful tips for new moms. She has over 430k followers on Instagram.

3. The Holderness Family (@theholdernessfamily) — This family vlog documents the lives of Penn, Kim, and their two children, and has over 2.3 million subscribers on YouTube.

4. Rachelle and Justin (@5.min.mom) — This couple shares their experiences of raising four children in just five-minute daily vlogs. They have over 113k followers on Instagram.

5. WhatsUpMoms (@whatsupmoms) — This YouTube channel was created by three moms who share parenting hacks, DIYs, and product reviews. They have over 2.7 million subscribers.

These influencers have built loyal followings by sharing their personal stories, struggles, and triumphs with their audiences. They provide a sense of community for parents who may feel isolated or overwhelmed, and offer practical tips and advice for navigating the challenges of parenthood.

For example, Emily Norris is known for sharing her experiences of postpartum depression and anxiety, and offers support and encouragement to other moms who may be going through the same thing. The Holderness Family has built a following by sharing relatable and humorous parenting moments, such as their viral video “Xmas Jammies” which has over 18 million views on YouTube.

In addition to providing support and entertainment, mommy bloggers and family vloggers also wield significant influence in the consumer market. Brands have taken notice of the large and engaged audiences that these influencers have built, and have started partnering with them to promote their products.

For example, WhatsUpMoms has worked with brands such as Walmart, Johnson & Johnson, and Target to create sponsored content that showcases their products in an organic and authentic way. The Ace Family has also partnered with brands such as Tide, McDonald’s, and Boost Mobile to promote their products to their millions of followers.

However, as with all forms of advertising, there are concerns about the transparency and ethics of sponsored content. The Federal Trade Commission (FTC) requires influencers to disclose when they are being paid to promote a product, but there have been cases where influencers have not been transparent about their sponsored content.

In response, some mommy bloggers and family vloggers have taken steps to ensure that their sponsored content is clearly labeled and disclosed. For example, Rachelle and Justin of 5.min.mom include a disclaimer in the description box of their videos that states “This video is sponsored by (brand name),” to ensure that their viewers are aware that they are being paid to promote a product.

In conclusion, mommy bloggers and family vloggers have become a significant force in the parenting and consumer market in the USA. They provide a sense of community, support, and entertainment for millions of parents across the country, and wield significant influence in the consumer market.

However, there are concerns about the transparency and ethics of sponsored content, and it is important for influencers to ensure that their sponsored content is clearly labeled and disclosed to maintain the trust of their followers.

As the influence of mommy bloggers and family vloggers continues to grow, it will be interesting to see how they continue to shape the conversation around parenting and the products that parents use.