Top 12 Influencer Campaign Platforms for Micro-Influencers in India | by Aditi Aswal | Aug, 2023

Influencer marketing is an effective strategy for reaching a specific audience and increasing brand recognition. It is where micro-influencers, who have a smaller but more engaged fan base, excel. A study by Mediakix found that micro-influencers generate 6.7 times more engagement than macro-influencers.

Several influencer campaign platforms can help brands connect with micro-influencers. These platforms provide various features like influencer discovery, campaign management, and analytics.

Top 12 Influencer Campaign Platforms for Micro-Influencers in India

Here are the top 12 influencer campaign platforms for micro-influencers in India in 2023:

1. Klear is a data-driven influencer marketing platform that offers brands perceptions of influencers, including information on their demographics, audience size, and engagement rate. Additionally, it provides several tools to assist marketers in managing their influencer initiatives.
2. Influence. co connects influencers with brands, offering devices for campaigns and a 5 million database.
3. NeoReach aids brands in influencer campaign discovery, management, and analytics.
4. Grin is an influencer marketing platform connecting brands with micro-influencers.
5. OPA is an influencer marketing platform providing brands with micro-influencers, campaign management, and analytics.
6. Plixxo connects brands with micro-influencers in India, offering features like discovery, campaign management, and analytics.
7. Grynow Media is an Indian influencer marketing platform offering features like discovery, campaign management, and analytics.
8. SocialSamurai is an influencer marketing platform for brands managing campaigns and analytics.
9. Traackr is a data-driven influencer marketing platform offering insights and tools for brands.
10. Upfluence is an influencer marketing tool that facilitates communication between marketers and influencers. The platform has several capabilities, such as analytics, managing campaigns, and finding influencers.
11. InfluencerBay connects brands with influencers through discovery, campaign management, and analytics.
12. SocialPubli connects brands with influencers through discovery, campaign management, and analytics.

Conclusion

The top micro-influencer campaign platforms in India in 2023 include just a handful of the above. When selecting an advertising platform, consider budget needs and the type of influencers you wish to collaborate with.