Top Influencer Marketing Campaigns by US Brands on Twitch Platform | by Flytant | Aug, 2023

In recent years, Twitch has emerged as a powerful platform for influencer marketing campaigns. With over 30 million daily active users, it has become a hub for gamers, streamers, and audiences alike. The platform has also seen significant growth in the number of brands using it for influencer marketing. In this article, we will explore some of the top influencer marketing campaigns of US brands on Twitch platform.

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1. Old Spice:

Old Spice, the popular men’s grooming brand, launched an influencer marketing campaign on Twitch with the aim of promoting their new product line of deodorants and body washes. The campaign involved partnering with several popular Twitch streamers who created sponsored content, including product reviews and live streams. The campaign was a success, generating over 30 million impressions and driving significant engagement among the targeted audience.

2. Wendy’s:

Fast-food chain Wendy’s also leveraged the power of Twitch influencers to promote their new Baconator sandwich. They partnered with a popular Twitch streamer and sponsored a 24-hour live stream event where the influencer ate the Baconator sandwich every hour. The event generated significant buzz on social media and resulted in a 41% increase in sales of the sandwich.

3. EA Sports:

EA Sports, the video game company, partnered with several Twitch influencers to promote their new game, FIFA 21. The influencers played the game on live streams and created sponsored content, including reviews and tutorials. The campaign was a success, generating over 22 million views and driving significant engagement among the gaming community.

4. Red Bull:

Energy drink brand Red Bull partnered with Twitch streamer Ninja to create an influencer marketing campaign aimed at promoting their brand and supporting Ninja’s streaming career. The campaign involved sponsoring several live streams and events where Ninja played popular games while drinking Red Bull. The campaign was a massive success, generating over 20 million impressions and boosting the popularity of both Red Bull and Ninja.

5. Logitech:

Logitech, the popular computer accessories brand, partnered with several Twitch influencers to promote their new line of gaming mice. The influencers created sponsored content, including product reviews and tutorials, and played games using the new gaming mice. The campaign generated over 10 million impressions and resulted in significant sales for the brand.

Conclusion

These examples highlight the potential of influencer marketing campaigns on Twitch platform for US brands. The key to success lies in identifying the right influencers who have a significant following and influence in the gaming community. The influencer must also have a genuine interest in the brand and its products to create authentic sponsored content that resonates with their audience.

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By partnering with the right influencers and creating engaging sponsored content, US brands can leverage the power of Twitch to boost their visibility, engage their target audience, and drive significant sales.