Top Influencers in the US: Amplify Your Brand Reach with Social Media Stars | by Flytant | Jun, 2023

With the rise and fall in popularity of particular social media platforms, as well as the appearance of new ones, digital marketing trends are constantly changing. Influencer marketing is a crucial digital marketing consideration for firms trying to grow their reach efficiently and decisively. Working with the correct influencer for a marketing campaign can actually reduce money and enhance returns on social media efforts without sacrificing quality.

It’s all about trust when it comes to influencer marketing. Businesses benefit from having their brand validated — by an influencer — before offering a product or service to a potential client base when they use an influencer for marketing efforts. Consumers are more likely to trust a brand if an influencer endorses it.

An interesting fact is that Influencer marketing is a highly effective method for targeting Gen Z customers since 63% of 18- to 34-year-olds trust influencer viewpoints more than brand messages. Influencer marketing is still relevant and helpful for people of other ages. Influencer marketing has climbed 42% in the last year, reaching $13.8 billion in 2021, with 63% of companies expected to raise their expenditure for influencer marketing in the coming year.

Best Influencers from the US

• Kylie@kyliejenner(307.7m followers)
• TheRock@therock(271.3m followers)
• Selena Gomez@selenagomez(236m followers)
• Justin Bieber@justinbieber(206.8 followers)
• Ariana Grande@arianagrade(204.1m followers)
• Jennifer Lopez@jlo(182.8m followers)
• Beyoncé@beyonce(155.2m followers)
• Khloé@khloekardashian(148.9m followers)
• Kendall@kendalljenner(140.8m followers)
• Barbie®@nickiminaj(123.4m followers)
• Cardi B@iamcardib(114.9m followers)

While the above influencers have large social media followings, you shouldn’t rule out micro-influencers with 1,000 to 100,000 followers or even nano-influencers with less than 1,000 followers for your brand. Many brands have found success with influencers that have smaller but highly engaged audiences, such as Rooftop Cinema Club, which offers rooftop, drive-in, and park movie viewing experiences.

We care more about their engagement rate than their following count,” stated Patrina Couling, current head of sponsorship and events at Rooftop Cinema Club and formerly director of marketing and partnerships.” It’s crucial to know if their followers are interested in what they post. We’ve discovered that people who have already engaged are more willing to share useful content.

When approaching an influencer about collaborating with your company, Couling advises offering them something of value. Then, specify what you expect in return with specific standards and criteria (e.g., posting, engaging and sharing). “Work with them as well,” she added. “Be adaptable in your search for tempting offers for your followers.