Triple Whale Review: What Is Triple Whale And Is It Worth It? (2023) | by M Ryu bakas | Sep, 2023

Triple Whale is a platform designed to track key metrics associated with your business, and correctly attribute customer purchases to the different platforms you are advertising on. It does this using advertising and sales data.

If you are a direct-to-consumer brand running an online storefront, you likely know that changes to iOS 14 made it exponentially more difficult to track ad attribution from third party apps like Facebook. Without users opting in to share this third party data, visibility became greatly reduced.

Triple Whale helps solve this problem by using first-party data to connect ad clicks and conversions with greater precision and transparency, through something called the Triple Pixel.

Let’s explore this in greater detail

↓↓↓

You are able to install the Triple Whale Pixel into the theme file of your Shopify store, and after setting up the proper UTM parameters in your ads manager accounts, are empowered to identify your most profitable ads. This is essential for scaling winning campaigns and maximizing net profit.

The Triple Whale app integrates seamlessly with your storefront. You are able to connect your different marketing channels–such as Facebook Ads, Google Ads, Google Analytics, TikTok, and Snapchat–in the Integrations tab within Settings. After allowing any permissions that are requested, your advertising data history is subsequently imported.

By further inputting accurate expense information and operational costs related to your business–think cost of goods, shipping costs, and other fixed expenses such as agency fees–you can ensure that the metrics populating your Triple Whale dashboard are calibrated to perfection.

With the tool in sync with your marketing efforts and Shopify storefront, you are off to the races. Key insights into how customers are engaging with your ads, and what your advertising spend looks like, are mere clicks away.

The full capabilities of this tool are accessible on the Triple Pixel page.

You are able to track performance indicators like number of orders, conversion value, cost per action, add to carts, and more.

You can rearrange the columns of data on the table, and are also able to analyze desired metrics all the way down to the ad level and by platform. This helps determine which channels had the biggest impact on your customer’s decision to buy.

You can also see if customers interacted with your ads on different channels (for example, on both Facebook Ads and Google Ads) through the Channel Overlap tool. This creates a visual display of multiple touchpoints.

The Live Orders section furthermore shows real-time attribution. Every time a new order is placed on your store, the orders list will update with an indicator of which ad platform led to the purchase.

Creative Dashboard
The Creative Dashboard enables you to measure the effectiveness of your creative assets. Essentially, you can see how your ads are performing at a granular level.

You are able to use this dashboard to segment your assets. For example, say you wanted to sort your ads by CPC or ROAS. You would be able to do that here.

You could also use this dashboard to analyze the number of impressions generated by your video ads. Or could even isolate your top performing images and copy.

This arms you with the knowledge needed to figure out what’s resonating with your audience, so that you can pour fuel on the fire.

Customer Insights
This particular suite of tools helps you put together an accurate profile of your customer base. With Customer Insights, you can analyze such metrics as average order value over a specific duration of time. You can also look at your top products and which bundles have led to the most effective upselling.

In Product Journey, you can see how many customers have bought products more than once. This answers the question: which products are creating the most customer loyalty?

The Sales Cycle tool further shows the time between orders. As a seller, this can be used to inform your retargeting period. For instance, how long you should wait before reaching out to customers to try to gain another purchase, or how you might structure the most effective email cadences.

By also showing lifetime value stats like how much your customers are likely to spend, on average, in your store over a period of 60 or 90 days, this feature showcases the preferences and habits of your shoppers. And after all, it is your shoppers who are the lifeblood of your business.