Unlocking the captivating universe of Influencers… part 1 | by Elena Vian Projić

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Imagine this: you’re scrolling through your favorite social media platforms, admiring those flawless influencer photos with dazzling smiles while showcasing a new product. Oh, that hairstyle, that outfit, that perfection! But hold on… Are we sure those happy lips are genuine? ?

Welcome to the world of influencer marketing, where authenticity is becoming rarer than a white Siberian tiger in the wild. People crave genuine emotions and love following ‘stars’ who are more than just advertisements and commercials.

I read once that influencers are like spices in the kitchen. If you use them moderately and with love, they enrich your content and add that special touch that wins the hearts of the followers. But if you overdo it, everything might end with your eyes filled with salty tears because their marketing tricks were too spicy.

How can influencers retain their authenticity while dancing with commercial collaborations? Ah, that’s the million-dollar question! Influencers must remain true to themselves and their style, even when they walk the red carpet of marketing offers. The audience wants to feel they are genuine, just like them — humans with feelings and imperfections. After all, let’s be real, no one has a perfect life, not even when their social media tells a perfect Insta story!

And what about those brands searching for authentic influencers? Finding authentic influencers can be like searching for a magical unicorn in the woods. But does that mean it’s impossible? You just have to put in some effort. It is possible to find authentic influencers that brands will truly benefit from, but it’s not enough to just look at the numbers — how many followers someone has or what their reach is. It is necessary to analyze their communication, strategy, and engagement over a longer period. Make sure that their followers are genuine and committed.

Now, the burning question — can we really trust influencers?
The level of trust in influencers can vary from brand to brand, from person to person and from influencer to influencer. Some influencers are authentic and genuine in their content, building a strong bond with their audience, which can lead to a higher level of trust. On the other hand, there are influencers who prioritize commercial interests over authenticity, which can lead to a decrease in trust.

The truth is, like it or not, there are a lot of skeptics who roll their eyes and doubt all those perfect polished photos.

To build a sustainable influencer marketing ecosystem, it’s crucial to address challenges and seek solutions. Influencers must understand the priceless value of their authenticity. Their content should be honest, relevant, and recognizable to their audience, when collaborating with brands. On the other hand, brands need to carefully select influencers who align with their mission and values and be transparent about their partnerships.

Now, it’s your turn, dear readers. How do you perceive influencers? How much do you trust them? Share your thoughts and experiences in the comments. ✌️