What are Sponsorships and how do find Sponsorships for YouTube & Instagram? | by Flytant | Jun, 2023

Today Influencer Marketing is a billion-dollar industry, one that has allowed Influencers and such to trust for a full-time job. Influencer Marketing and Social Media Marketing have become the new form of advertising for brands, unlike traditional advertisements that have lost their trust.

Flytant Helps Influencers to connect directly with Brands for Sponsorships. Download the App or visit the website now.

Brands nowadays look towards Influencers to advertise their products because they believe that personal touch to their branding and advertising would appeal better to their target audience. And they are not wrong because the results have proven effective. When brands hire Influencers, be it Instagram or Youtube Influencers, to advertise them, it is called a Sponsorship.

Just as you would go to your academic friend for a math doubt or to your beer buddy to help you explore the beer that is meant for you, brands look towards celebrities and influencers that come within their goals to help with their brand promotion and marketing. People find it easier to believe celebrities and influencers because they are good at the things they do and have done enough to gain a reliable following.

Understanding your audience

The core of any content-based platform always depends on its users. Hence, the value of your audience or customer matters the most and is the first step to growing a reliable brand. Your understanding of the audience determines how easy it is to get a successful sponsorship because it becomes clear to the brand or the influencer where the niche and the needs and likes of the audience lie.

Sponsorship Apps

Sponsorships are a day-to-day activity in the life of an Influencer, and with plenty of brands looking forward to collaborating, numerous apps have been created to make things simpler and convenient to access. Instagram, Twitter, and Youtube all have apps that help find, monitor and manage sponsorships.

Contact the brand of your liking and niche

There are numerous ways to contact a brand for sponsorship. You can tag them in your content or DM them and pitch your idea, and if you are relevant enough and suitable to the brand’s values, it is an easy deal.

Try not to waste your time seeking brands that do not suit your audience and niche. It will hinder not just the growth of your audience, but it is also a waste of time because the brand will reject your offer as it would stunt their growth too.

Evaluate your stats and improve your engagement rate

Visit your insights and statistics often and evaluate your audience and engagement rate. Most platforms provide insights to creators. Create witty and creative content that will increase your engagement rate. Look for relevant trends that can get your content viral. An increase in the engagement rate will prompt the algorithm to feature your content on their ‘explore’ page, further increasing your reach.

Nowadays, most platforms like Instagram and Youtube prefer video content over others. Perhaps using that to your advantage can help increase your engagement rate. Instagram and Youtube today are the most preferred platforms, and it can be helpful to learn more about how marketing works on these platforms.