What Is Content Creation? (+ 7 Steps to Get Started)

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7 Easy Steps to Content Creation

Ready to start creating? Here’s how to master content creation in seven easy steps:

Contents

7 Easy Steps to Content Creation Step #1: Set SMART Goals Step #2: Do Your Research Step #3: Build Your Toolbox Step #4: Brainstorm Content Ideas Step #5: Create & Edit Your Content Step #6: Schedule & Post Your Content Step #7: Analyze Your Results

Set SMART Goals
Do Your Research
Build Your Toolbox
Brainstorm Content Ideas
Create & Edit Your Content
Schedule & Post Your Content
Analyze Your Results

Step #1: Set SMART Goals

Setting social media goals is the foundation on which your content creation strategy will be built.

It’ll inform the type of content you create, the cadence, and define your “why.”

If you’re a creator, you might be looking to improve engagement.

If you’re a brand, generating leads may be top of mind.

But in order to drive success, your goals need to be SMART:

Specific
Measurable
Achievable
Relevant
Timely

Learn how to set intentional, SMART social media goals in this Later blog: How to Set Social Media Goals in 2023 (+ Achieve Them!).

Step #2: Do Your Research

The next step to content creation? Stop, drop, and research.

If you want to increase engagement, scroll your feed and take note of the type of content that generally produces a lot of views or comments.

Look for similarities and gaps within your own content strategy — and see where you can put your own spin on what you find.

TIP: If you don’t know where to start, consider what you love to engage with — which creators (or brands) do you follow?

Step #3: Build Your Toolbox

The right tools can make all the difference in streamlining your ability to create scroll-stopping, consistent content.

And from educational resources to editing apps to scheduling tools, there are tons to choose from.

FYI: We’ve rounded up some of our favorites that’ll work for creators (and brands too!): The Top Content Creation Tools for Creators and Influencers in 2023

Step #4: Brainstorm Content Ideas

Remember that research we did earlier? It’s time to put on your brainstorming hat.

Ask yourself:

Who is my target audience?
What topics resonate with them?
How can I provide value — whether it’s by making them laugh, learn, or be inspired?

Then, decide on content types.

Does a Reel make the most sense for a certain idea, or would it be better executed as a blog post? Could the blog post be repurposed into a Reel and a carousel?

Once you have your ideas roughly layed out, you’re ready to create.

Step #5: Create & Edit Your Content

You’ve completed all the necessary steps and alas, it’s finally time to create your content!

Whether you’re assigning tasks to your team or bringing your vision to life solo, take the time to draft, review, and re-film (or re-write) if you need to.

Once your content is up to par, congrats — the hard part is officially over.

Get all the deets on Later’s content strategy: How We Plan Our Social Media Content Strategy at Later.

Step #6: Schedule & Post Your Content

The sixth and final step is to share your shiny piece of content with the world.

If it’s headed to your socials, using a social media scheduler to plan and post your content is the best way to save time, stay organized, and be consistent.

With Later, you can plan all of your social posts from one centralized dashboard, and schedule them ahead of time.

When it’s time to post, Later does all the hard work for you. Simple as that.