What Is the New Instagram For You Page?

That said, personalized search results aren’t technically new to Instagram. 

In 2021, the platform’s CEO, Adam Mosseri, confirmed Instagram’s search results are based on three key factors: 

1. What you enter in the search bar

2. Your activity on the app (accounts you follow, posts you’ve viewed, etc.)

3. Popularity signals (clicks, likes, shares and follows for a particular account, hashtags, etc.)

“It’s important for us to get this right, so we try to organize search results by what’s most relevant to you,” said Mosseri.

So, what does this mean for discoverability on Instagram?

Three words: organic reach galore. 

Think about it, with the search algorithm becoming more targeted, creators and brands have a better shot at reaching new followers and growing their audience — regardless of follower count. 

And the secret ingredient? A solid Instagram SEO strategy (more on that, below). 

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